Company: IKEA. Where: Facebook
In 2009, IKEA launched a photo campaign, and did not even suspect how much it would become popular. On the director’s page at different times of the day for two weeks photos were posted showing a large number of goods from IKEA.
Pictures were taken directly in the stores themselves – warehouses, shop windows were photographed. The user who first marked himself on a particular product received it for free. Only twelve photos – and thousands of likes and reposts. Continue reading
The goal of most negotiations is to achieve certain success in interactions with an opponent or business partners. Someone achieves communication successes due to an intuitive understanding of negotiating techniques. However, many people need training in effective negotiation techniques.
There are frequent cases when the negotiation process ends in failure, as its participants engaged in a fierce confrontation between themselves. Verbal warfare led to an impasse when everyone defends his line, and the more one side presses, the more the other resists. And of course, such negotiations will not end constructively. Continue reading