What ideas will help a woman in setting up her business
Many women have long dreamed of getting rid of boring work and a negligent boss, starting their own business. But some are afraid of the possible scale or some invented…

Continue reading →

Great advertising campaigns in world history
National Biscuit Co. - Uneeda cookies (1899) This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The…

Continue reading →

Business ideas that changed the world
Rocket engine (1926) Physicist Robert Godard was an avid fan of Wells' War of the Worlds. Engaged in science, he spent most of the time studying combustible rocket fuel. He…

Continue reading →

reformulations

How to start a business

 Of course, there is no clear and only true instruction on how to open your own business. Much depends on the type of business, on your financial capabilities, on your goals. But we can offer you the most generalized scheme for starting a business and it consists of the following steps:

Choosing a business idea
The modern world is full of many opportunities and ideas that can be realized. To choose “your own” from them is not an easy task, and many fall into a state of stupor when they begin to think about it. All you need to do is gather your thoughts and identify two main things: what you like to do and what you know how to do. A business idea that perfectly fits both the first option and the second is what you need. Continue reading

Examples of promotion in social networks from famous brands

Company: IKEA. Where: Facebook
In 2009, IKEA launched a photo campaign, and did not even suspect how much it would become popular. On the director’s page at different times of the day for two weeks photos were posted showing a large number of goods from IKEA.

Pictures were taken directly in the stores themselves – warehouses, shop windows were photographed. The user who first marked himself on a particular product received it for free. Only twelve photos – and thousands of likes and reposts. Continue reading

Networking – what is it?

Wikipedia tells us that networking is “a social and professional activity that aims to quickly and efficiently solve complex life problems and business issues with the help of a circle of friends and acquaintances.” This is the most accurate definition of networking, however, I would like to add that this is not just friendship for the benefit, but building relationships based on trust, sympathy and desire to help.

Theory of Six Handshakes
Networking is based on the theory of six handshakes proposed by American psychologists Stanley Milgram and Jeffrey Travers back in 1969. The essence of this theory is that each person is familiar with any other inhabitant of the planet through a chain of acquaintances consisting of only five people (that is, six handshakes). Psychologists deduced this theory by conducting an experiment: 300 subjects were given envelopes containing the name of the person who needed to pass this envelope. Continue reading

McDonald's Marketing Tricks
Mcdonalds marketing The first thing that catches your eye inside this institution is a constant, endless stream of visitors. People crowd at the checkout, scurrying with trays between the tables.…

...

What to do in a private house?
- Rental of premises. If your house is located in a beautiful place, near a lake or river, far from production pipes and close to roads, then you can offer…

...