Of course, there is no clear and only true instruction on how to open your own business. Much depends on the type of business, on your financial capabilities, on your goals. But we can offer you the most generalized scheme for starting a business and it consists of the following steps:
Choosing a business idea
The modern world is full of many opportunities and ideas that can be realized. To choose “your own” from them is not an easy task, and many fall into a state of stupor when they begin to think about it. All you need to do is gather your thoughts and identify two main things: what you like to do and what you know how to do. A business idea that perfectly fits both the first option and the second is what you need. Continue reading
Company: IKEA. Where: Facebook
In 2009, IKEA launched a photo campaign, and did not even suspect how much it would become popular. On the director’s page at different times of the day for two weeks photos were posted showing a large number of goods from IKEA.
Pictures were taken directly in the stores themselves – warehouses, shop windows were photographed. The user who first marked himself on a particular product received it for free. Only twelve photos – and thousands of likes and reposts. Continue reading
Wikipedia tells us that networking is “a social and professional activity that aims to quickly and efficiently solve complex life problems and business issues with the help of a circle of friends and acquaintances.” This is the most accurate definition of networking, however, I would like to add that this is not just friendship for the benefit, but building relationships based on trust, sympathy and desire to help.
Theory of Six Handshakes
Networking is based on the theory of six handshakes proposed by American psychologists Stanley Milgram and Jeffrey Travers back in 1969. The essence of this theory is that each person is familiar with any other inhabitant of the planet through a chain of acquaintances consisting of only five people (that is, six handshakes). Psychologists deduced this theory by conducting an experiment: 300 subjects were given envelopes containing the name of the person who needed to pass this envelope. Continue reading