Unusual recruitment procedures
Gentle Giant (transportation) The head of the transport company Gentle Giant, Larry O’Tool, uses a special method for checking the endurance of new employees, and even participates in it. Newcomers…

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Starbucks Success Secrets (part 1)
The story of the legendary Starbucks began back in 1972. Friends Zev Zigl, Jerry Baldwin and Gordon Bowker decided to open a small business for three - a shop selling…

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How to survive in times of crisis. Great advice from a leading businessman
In times of crisis, many families experience an acute shortage of finances to buy food and pay bills. For survival, people save on everything, denying themselves comforts and benefits. However,…

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professional world

How to start a business

 Of course, there is no clear and only true instruction on how to open your own business. Much depends on the type of business, on your financial capabilities, on your goals. But we can offer you the most generalized scheme for starting a business and it consists of the following steps:

Choosing a business idea
The modern world is full of many opportunities and ideas that can be realized. To choose “your own” from them is not an easy task, and many fall into a state of stupor when they begin to think about it. All you need to do is gather your thoughts and identify two main things: what you like to do and what you know how to do. A business idea that perfectly fits both the first option and the second is what you need. Continue reading

How they work at Google (Moscow)

Vacancy filling
The company places information on free vacancies on its official website. If you liked the position, you can immediately apply for an interview on the website, and a recruitment manager will contact you. It’s very convenient, you don’t have to go to vacancy search sites if you want to work on Google.

The peculiarity of hiring employees is that during the interview the candidate communicates not only with the manager, but also with his potential colleagues. All Google employees are a team, and its members must feel connected with each other. Continue reading

Starbucks Success Secrets (part 2)
"Named" glasses The idea to write on them the names of people who ordered a drink and pronounce them loudly throughout the room turned out to be simple and ingenious.…

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16 unusual facts about Coca-Cola
Coca-Cola can rightfully be called one of the most legendary in the world. After all, there is practically not a single person who would not know the taste of this…

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