Great advertising campaigns in world history
National Biscuit Co. - Uneeda cookies (1899) This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The…

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Myths about making money
Rich people become so under the influence of many factors. One of the most important criteria for becoming a successful and rich person is the correct perception of money. It…

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The most interesting shops in the world
Christian Peterson's Bicycle Shop in Berlin To attract attention, the store owner did not bother much, but simply attached a huge amount of real bicycles to the building’s facade. There…

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Networking – what is it?

Wikipedia tells us that networking is “a social and professional activity that aims to quickly and efficiently solve complex life problems and business issues with the help of a circle of friends and acquaintances.” This is the most accurate definition of networking, however, I would like to add that this is not just friendship for the benefit, but building relationships based on trust, sympathy and desire to help.

Theory of Six Handshakes
Networking is based on the theory of six handshakes proposed by American psychologists Stanley Milgram and Jeffrey Travers back in 1969. The essence of this theory is that each person is familiar with any other inhabitant of the planet through a chain of acquaintances consisting of only five people (that is, six handshakes). Psychologists deduced this theory by conducting an experiment: 300 subjects were given envelopes containing the name of the person who needed to pass this envelope. Continue reading

How do charitable foundations earn

We all often see various advertisements of organizations involved in helping people with disabilities, orphans and animals. On the streets, promoters handed out leaflets calling for help to tidy up the dying nature, in the subway cars posters with the texts “Let’s save children with rare diseases” flicker. It so happened in our society that most people do not trust charitable foundations or simply do not believe in their honest activities.

We will not analyze why such stereotypes arose, although this is already obvious – there are really many scammers among such companies, so people simply don’t believe in them. Continue reading

Apple Essentials
Money is not the most important thing The financial success of the company has never been the main and main goal for Steve Jobs. In the first place, he always…

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Business ideas for beginners. What a rural business provides good returns
According to many entrepreneurs who started their own business in the village from zero, there are main positive arguments in this matter, in the form of minimal investment in the…

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