Money is not the most important thing
The financial success of the company has never been the main and main goal for Steve Jobs. In the first place, he always made new innovative developments and the future of the company. This idea is supported by the chief designer of Apple Jonathan Ive: “No matter how frivolous it may look, but earning income is not our main goal. We are quite satisfied with our profit. What we always strive for is the creation of a perfect product. And when people evaluate it and use it, then we get our income. ”
Steve Jobs began using Apple’s strategy of opposing other companies at the dawn of activity. “Apple against PC”, “Apple against Microsoft”, “Apple against everyone” … Continue reading
We all often see various advertisements of organizations involved in helping people with disabilities, orphans and animals. On the streets, promoters handed out leaflets calling for help to tidy up the dying nature, in the subway cars posters with the texts “Let’s save children with rare diseases” flicker. It so happened in our society that most people do not trust charitable foundations or simply do not believe in their honest activities.
We will not analyze why such stereotypes arose, although this is already obvious – there are really many scammers among such companies, so people simply don’t believe in them. Continue reading