The story of the legendary Starbucks began back in 1972. Friends Zev Zigl, Jerry Baldwin and Gordon Bowker decided to open a small business for three – a shop selling coffee beans, as well as various devices for roasting and brewing coffee. Entrepreneurs owe the name of their business to the world famous Moby Dick literary work by Herman Melville.
Why coffee? Yes, it’s just that all three passion loved this freshly brewed, aromatic drink. For about 10 years in a row, things were going very well at the coffee shop. And in the 1980s, business began to undergo some changes.
Coming into the Howard Schultz business
The first business left Zev Zigl, and it happened in 1980. At that time, the business was not just one small store, but a whole network of six outlets throughout Washington. Continue reading