How great brands came about
Victoria’s Secret Roy Raymond, being a loving husband, decided to pamper his wife with a gift - a new set of women's underwear. Going alone to the store, Roy was…

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Networking - what is it?
Wikipedia tells us that networking is “a social and professional activity that aims to quickly and efficiently solve complex life problems and business issues with the help of a circle…

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Apple presentation guidelines
 Each slide should contain only one idea. If you place several significant ideas on one slide, most likely, none of them will be remembered by the audience. For each idea,…

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exotic tables

Great advertising campaigns in world history

National Biscuit Co. – Uneeda cookies (1899)
This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The biscuit cookie maker National Biscuit Co., in collaboration with the NW Ayer And Son advertising agency, has created an ad that is still on the list of the best advertising campaigns in the world, although it is over a hundred years old.

To create a revolutionary advertising strategy, only the biscuit recipe was left unchanged. Everything else was radically new. The first thing that deserves special attention is the name of the cookie. Here, NW Ayer And Son advertisers cleverly used an interesting pun. Continue reading

Interesting facts about Coca-Cola

Production expansion during World War II
During World War II, the Coca-Cola Company began to try to expand the sales area of ​​its products. The management of the company held negotiations with the government of the United States of America, convincing them that absolutely every American soldier would have the opportunity to purchase a bottle of Coca-Cola, wherever he was. And it will cost only 10 cents. Such a promise, of course, interested the government. However, there was an acute problem – how to quickly and easily deliver products to different places in the world, especially since the drink was in glass bottles, which complicated the transportation procedure. Continue reading

How to find a job without experience

Not so bad
It seems that people who have just left the walls of the university will have a long and difficult search for their first job. In fact, the chances of successful employment without work experience are much greater than it seems. The well-known portal Superjob.ru conducted a study, the results of which were the following data: 66% of medium-sized companies and 85% of large companies are ready to hire a specialist without experience. They are quite loyal to successful graduates, however, they go through a more thorough and lengthy selection process than people with serious work experience.

If you analyze the pages of the most popular HR portals and job search sites, it becomes clear: every year there are more and more vacancies marked “you can have no work experience.” Continue reading

Business ideas for beginners. What a rural business provides good returns
According to many entrepreneurs who started their own business in the village from zero, there are main positive arguments in this matter, in the form of minimal investment in the…

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Original Magazine U-Turn Advertising
DHL Advertising (Post Company) This ad focuses on how quickly and without problems you can get your package. The "trick" of advertising in a transparent sheet on which the package…

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