National Biscuit Co. – Uneeda cookies (1899)
This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The biscuit cookie maker National Biscuit Co., in collaboration with the NW Ayer And Son advertising agency, has created an ad that is still on the list of the best advertising campaigns in the world, although it is over a hundred years old.
To create a revolutionary advertising strategy, only the biscuit recipe was left unchanged. Everything else was radically new. The first thing that deserves special attention is the name of the cookie. Here, NW Ayer And Son advertisers cleverly used an interesting pun. Continue reading
Production expansion during World War II
During World War II, the Coca-Cola Company began to try to expand the sales area of its products. The management of the company held negotiations with the government of the United States of America, convincing them that absolutely every American soldier would have the opportunity to purchase a bottle of Coca-Cola, wherever he was. And it will cost only 10 cents. Such a promise, of course, interested the government. However, there was an acute problem – how to quickly and easily deliver products to different places in the world, especially since the drink was in glass bottles, which complicated the transportation procedure. Continue reading
Not so bad
It seems that people who have just left the walls of the university will have a long and difficult search for their first job. In fact, the chances of successful employment without work experience are much greater than it seems. The well-known portal Superjob.ru conducted a study, the results of which were the following data: 66% of medium-sized companies and 85% of large companies are ready to hire a specialist without experience. They are quite loyal to successful graduates, however, they go through a more thorough and lengthy selection process than people with serious work experience.
If you analyze the pages of the most popular HR portals and job search sites, it becomes clear: every year there are more and more vacancies marked “you can have no work experience.” Continue reading