Unusual recruitment procedures
Gentle Giant (transportation) The head of the transport company Gentle Giant, Larry O’Tool, uses a special method for checking the endurance of new employees, and even participates in it. Newcomers…

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Starbucks Success Secrets (part 1)
The story of the legendary Starbucks began back in 1972. Friends Zev Zigl, Jerry Baldwin and Gordon Bowker decided to open a small business for three - a shop selling…

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How to choose a niche for personal business. Specialist advice
Many dream of having their own enterprise or shop. Such thoughts fill the head when tired, you barely crawl from work, remembering with unkind words the bosses who can only…

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enterprise

Interesting facts about Coca-Cola

Production expansion during World War II
During World War II, the Coca-Cola Company began to try to expand the sales area of ​​its products. The management of the company held negotiations with the government of the United States of America, convincing them that absolutely every American soldier would have the opportunity to purchase a bottle of Coca-Cola, wherever he was. And it will cost only 10 cents. Such a promise, of course, interested the government. However, there was an acute problem – how to quickly and easily deliver products to different places in the world, especially since the drink was in glass bottles, which complicated the transportation procedure. Continue reading

How to choose a niche for personal business. Specialist advice

Many dream of having their own enterprise or shop. Such thoughts fill the head when tired, you barely crawl from work, remembering with unkind words the bosses who can only demand. Or after another failed interview, when hatred of all potential leaders is ready to break out.

At such moments, you imagine yourself a cool leader, traveling on a brand new typewriter to give orders and pick up a large sum. Surely, many such thoughts arose more than once.

But we need to plunge into reality and understand that choosing a niche for a personal business needs a serious approach. Continue reading

How great brands came about
Victoria’s Secret Roy Raymond, being a loving husband, decided to pamper his wife with a gift - a new set of women's underwear. Going alone to the store, Roy was…

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6 ideas for a new business in a small town
To choose your niche for your future business, you should carefully read the proposed ideas. Perhaps you immediately reject everything, believing that your city is already crowded with such enterprises.…

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