Production expansion during World War II
During World War II, the Coca-Cola Company began to try to expand the sales area of its products. The management of the company held negotiations with the government of the United States of America, convincing them that absolutely every American soldier would have the opportunity to purchase a bottle of Coca-Cola, wherever he was. And it will cost only 10 cents. Such a promise, of course, interested the government. However, there was an acute problem – how to quickly and easily deliver products to different places in the world, especially since the drink was in glass bottles, which complicated the transportation procedure. Continue reading
Many dream of having their own enterprise or shop. Such thoughts fill the head when tired, you barely crawl from work, remembering with unkind words the bosses who can only demand. Or after another failed interview, when hatred of all potential leaders is ready to break out.
At such moments, you imagine yourself a cool leader, traveling on a brand new typewriter to give orders and pick up a large sum. Surely, many such thoughts arose more than once.
But we need to plunge into reality and understand that choosing a niche for a personal business needs a serious approach. Continue reading