How they work at Google (Moscow)
Vacancy filling The company places information on free vacancies on its official website. If you liked the position, you can immediately apply for an interview on the website, and a…

Continue reading →

The most interesting shops in the world
Christian Peterson's Bicycle Shop in Berlin To attract attention, the store owner did not bother much, but simply attached a huge amount of real bicycles to the building’s facade. There…

Continue reading →

What to do in a private house?
- Rental of premises. If your house is located in a beautiful place, near a lake or river, far from production pipes and close to roads, then you can offer…

Continue reading →

Culinary business

Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a specific product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

Crowdfunding – what is it?

The most general explanation for this concept is given to us by Wikipedia:

“Crowdfunding (public funding, from English crowdfunding, crowd -“ crowd ”, funding -“ funding “) is a collective collaboration of people (donors) who voluntarily pool their money or other resources together (usually via the Internet) to to support the efforts of other people or organizations (recipients). ”

Such fundraising can occur both for commercial purposes (support for start-ups and the creation of new companies), and for charitable purposes (assistance to victims of disasters, etc.). In order to take part in crowdfunding as a recipient, it is necessary to clearly formulate the goal of collecting money, indicate the necessary amount and justify all expenses. Continue reading

Business Rules by Sam Walton

Sam Walton Principles
Principle # 1: Be Faithful. Being faithful to what you do is a must for anyone who wants to succeed. Whatever happens, believe in your business, in your business and in your success.

Principle # 2: Bring in yourself generosity. Always be generous to your employees. They are an essential part of your company. Generously share with them everything that you get from the business, and never communicate with them “from top to bottom”. Treat them as partners, not as subordinates.

Principle 3: Disseminate information. Your employees should know about your company no less than you yourself. Give them any information related to your business. Continue reading

Great advertising campaigns in world history
National Biscuit Co. - Uneeda cookies (1899) This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The…

...

How to open your online store
The decision to do Internet business comes to people for various reasons. Fatigue from your work or its loss, desire to work for yourself, etc. Women most often begin to…

...