The most sought-after professions in 2019
IT Specialist We include website developers, layout designers, programmers, and other specialists associated with the IT industry. At the beginning of 2019, there is a high demand, both for the…

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Apple presentation guidelines
 Each slide should contain only one idea. If you place several significant ideas on one slide, most likely, none of them will be remembered by the audience. For each idea,…

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How they work at British American Tobacco
Dislocation There is one wonderful place in Moscow, which is called the "business park". This is Krylatsky hills - an office project where many successful companies operate. British American Tobacco…

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crisis time

Crowdfunding – what is it?

The most general explanation for this concept is given to us by Wikipedia:

“Crowdfunding (public funding, from English crowdfunding, crowd -“ crowd ”, funding -“ funding “) is a collective collaboration of people (donors) who voluntarily pool their money or other resources together (usually via the Internet) to to support the efforts of other people or organizations (recipients). ”

Such fundraising can occur both for commercial purposes (support for start-ups and the creation of new companies), and for charitable purposes (assistance to victims of disasters, etc.). In order to take part in crowdfunding as a recipient, it is necessary to clearly formulate the goal of collecting money, indicate the necessary amount and justify all expenses. Continue reading

What is crowdsourcing?

How crowdsourcing came about
The term “crowdsourcing” was coined by Jeff Howe, who coined it in 2006. Then he, together with the publisher Mark Robinson, published an article in which he described the principle of crowdsourcing and gave examples. In this article, crowdsourcing was compared to outsourcing to a greater extent, and emphasis was placed on their differences: outsourcing is based on the implementation of certain tasks by specialists for a monetary reward, and crowdsourcing involves the performance of work mainly by amateurs and without any kind of monetary payment (or purely symbolic).

Crowdsourcing was first used by I Stock Photo, which has become one of the most successful photo banks in history. Continue reading

How great brands came about

Victoria’s Secret
Roy Raymond, being a loving husband, decided to pamper his wife with a gift – a new set of women’s underwear. Going alone to the store, Roy was simply confused among the huge number of options that sellers offered him. Not many of them knew how to work with male buyers, and Roy felt very uncomfortable in all this “female kingdom” of underwear. He never managed to pick up a gift, however, an idea arose in his head that became fateful for Raymond. It was the idea of ​​opening her own lingerie store, in which both women and men would feel equally comfortable.

To implement the idea needed 80 thousand dollars. Roy borrowed half this amount from friends, half at the bank at interest. Continue reading

What is crowdsourcing?
How crowdsourcing came about The term “crowdsourcing” was coined by Jeff Howe, who coined it in 2006. Then he, together with the publisher Mark Robinson, published an article in which…

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What ideas will help a woman in setting up her business
Many women have long dreamed of getting rid of boring work and a negligent boss, starting their own business. But some are afraid of the possible scale or some invented…

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