If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a specific product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.
Perhaps many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading
Sam Walton Principles
Principle # 1: Be Faithful. Being faithful to what you do is a must for anyone who wants to succeed. Whatever happens, believe in your business, in your business and in your success.
Principle # 2: Bring in yourself generosity. Always be generous to your employees. They are an essential part of your company. Generously share with them everything that you get from the business, and never communicate with them “from top to bottom”. Treat them as partners, not as subordinates.
Principle 3: Disseminate information. Your employees should know about your company no less than you yourself. Give them any information related to your business. Continue reading
Not so bad
It seems that people who have just left the walls of the university will have a long and difficult search for their first job. In fact, the chances of successful employment without work experience are much greater than it seems. The well-known portal Superjob.ru conducted a study, the results of which were the following data: 66% of medium-sized companies and 85% of large companies are ready to hire a specialist without experience. They are quite loyal to successful graduates, however, they go through a more thorough and lengthy selection process than people with serious work experience.
If you analyze the pages of the most popular HR portals and job search sites, it becomes clear: every year there are more and more vacancies marked “you can have no work experience.” Continue reading