The most general explanation for this concept is given to us by Wikipedia:
“Crowdfunding (public funding, from English crowdfunding, crowd -“ crowd ”, funding -“ funding “) is a collective collaboration of people (donors) who voluntarily pool their money or other resources together (usually via the Internet) to to support the efforts of other people or organizations (recipients). ”
Such fundraising can occur both for commercial purposes (support for start-ups and the creation of new companies), and for charitable purposes (assistance to victims of disasters, etc.). In order to take part in crowdfunding as a recipient, it is necessary to clearly formulate the goal of collecting money, indicate the necessary amount and justify all expenses. Continue reading
National Biscuit Co. – Uneeda cookies (1899)
This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The biscuit cookie maker National Biscuit Co., in collaboration with the NW Ayer And Son advertising agency, has created an ad that is still on the list of the best advertising campaigns in the world, although it is over a hundred years old.
To create a revolutionary advertising strategy, only the biscuit recipe was left unchanged. Everything else was radically new. The first thing that deserves special attention is the name of the cookie. Here, NW Ayer And Son advertisers cleverly used an interesting pun. Continue reading
The first thing that catches your eye inside this institution is a constant, endless stream of visitors. People crowd at the checkout, scurrying with trays between the tables. And it seems that this movement of people is ongoing, akin to the perpetual motion machine. With the help of which thoughtful marketers of a well-known catering network were able to achieve such results? Continue reading