Freelance: Pros and Cons
The modern labor market offers job seekers many work options and conditions on which to carry out their professional activities. Not so long ago, the word "freelance" appeared in our…

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6 ideas for a new business in a small town
To choose your niche for your future business, you should carefully read the proposed ideas. Perhaps you immediately reject everything, believing that your city is already crowded with such enterprises.…

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Best and unusual office designs
Google California Office We will begin, perhaps, with a company whose creativity has long been legendary outside of our universe. This is Google. How liberal is the behavior of all…

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competitive prices

Great advertising campaigns in world history

National Biscuit Co. – Uneeda cookies (1899)
This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The biscuit cookie maker National Biscuit Co., in collaboration with the NW Ayer And Son advertising agency, has created an ad that is still on the list of the best advertising campaigns in the world, although it is over a hundred years old.

To create a revolutionary advertising strategy, only the biscuit recipe was left unchanged. Everything else was radically new. The first thing that deserves special attention is the name of the cookie. Here, NW Ayer And Son advertisers cleverly used an interesting pun. Continue reading

Creative business ideas

Donation in exchange for goods
This idea relates more specifically to the organization of a business than to its essence. We all know that when buying any product in the store, you need to pay for it. Habitual payment is money. But the store The Walking Dead Blood Store in Portugal offers its customers a slightly different payment method. To receive any product, you must become … a blood donor. The store’s management has entered into an agreement with the Institute for Blood Donation and are now working together.

The management of the store was prompted by the very specifics of the goods sold to organize such a noble payment system (donor blood can save someone’s life) – these are various things that may be of interest to fans of the Walking Dead series. Continue reading

What is crowdsourcing?

How crowdsourcing came about
The term “crowdsourcing” was coined by Jeff Howe, who coined it in 2006. Then he, together with the publisher Mark Robinson, published an article in which he described the principle of crowdsourcing and gave examples. In this article, crowdsourcing was compared to outsourcing to a greater extent, and emphasis was placed on their differences: outsourcing is based on the implementation of certain tasks by specialists for a monetary reward, and crowdsourcing involves the performance of work mainly by amateurs and without any kind of monetary payment (or purely symbolic).

Crowdsourcing was first used by I Stock Photo, which has become one of the most successful photo banks in history. Continue reading

How they work at Google (Moscow)
Vacancy filling The company places information on free vacancies on its official website. If you liked the position, you can immediately apply for an interview on the website, and a…

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Original Magazine U-Turn Advertising
DHL Advertising (Post Company) This ad focuses on how quickly and without problems you can get your package. The "trick" of advertising in a transparent sheet on which the package…

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