Starbucks Success Secrets (part 2)
"Named" glasses The idea to write on them the names of people who ordered a drink and pronounce them loudly throughout the room turned out to be simple and ingenious.…

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Memory training exercises
Exercise 1. Return attention Sit comfortably and try to relax your muscles. Select an item. If it is small, you can take it in your hand. Start to examine it…

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Why eating in the workplace is bad
The desktop is not designed for eating The tables that computers are at and the ones we work on are teeming with harmful bacteria. For every two or three square…

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competitive advantages

The most unusual and interesting money in the world

The largest coin
American sculptor Stanley Witten created a coin that set a record at the same time for several characteristics: in size, weight and face value. Such a coin was issued by the Canadian National Bank and has a face value of one million US dollars. On one side of this real work of art there is a Canadian symbol – a maple tree leaf, and on the back – an image of Canadian Queen Elizabeth II. This coin weighs a centner and consists almost entirely of pure gold. In total, there are 15 such coins and all of them are in personal collections.
At the moment, the most expensive coin in the world is a coin issued in the 30s of the 20th century. Its face value is only $ 20, however, it left the New York auction for seven million dollars in 2008. The lucky holder of a unique coin wished to remain anonymous. Continue reading

Creative business ideas

Donation in exchange for goods
This idea relates more specifically to the organization of a business than to its essence. We all know that when buying any product in the store, you need to pay for it. Habitual payment is money. But the store The Walking Dead Blood Store in Portugal offers its customers a slightly different payment method. To receive any product, you must become … a blood donor. The store’s management has entered into an agreement with the Institute for Blood Donation and are now working together.

The management of the store was prompted by the very specifics of the goods sold to organize such a noble payment system (donor blood can save someone’s life) – these are various things that may be of interest to fans of the Walking Dead series. Continue reading

Starbucks Success Secrets (part 2)

“Named” glasses
The idea to write on them the names of people who ordered a drink and pronounce them loudly throughout the room turned out to be simple and ingenious. Such personalization, personal appeal to each of the visitors is very captivating and causes a special sympathy for the brand. This idea was the one that sets Starbucks apart from all the other coffee houses.

Barista must communicate openly and kindly with all visitors. This is almost officially recorded as his main job duty. If the barista is the coolest specialist, but by nature is not sociable, he will not be hired by Starbucks. Continue reading

Great advertising campaigns in world history
National Biscuit Co. - Uneeda cookies (1899) This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The…

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10 fatal mistakes of entrepreneurs
The desire to rent a room at the lowest price Many start-up entrepreneurs think that for the prosperity of the business it is necessary to strive to reduce costs as…

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