Interesting facts about Coca-Cola
Production expansion during World War II During World War II, the Coca-Cola Company began to try to expand the sales area of ​​its products. The management of the company held…

Continue reading →

Examples of promotion in social networks from famous brands
Company: IKEA. Where: Facebook In 2009, IKEA launched a photo campaign, and did not even suspect how much it would become popular. On the director’s page at different times of…

Continue reading →

How to start a business
 Of course, there is no clear and only true instruction on how to open your own business. Much depends on the type of business, on your financial capabilities, on your…

Continue reading →

competitive advantages

The most unusual and interesting money in the world

The largest coin
American sculptor Stanley Witten created a coin that set a record at the same time for several characteristics: in size, weight and face value. Such a coin was issued by the Canadian National Bank and has a face value of one million US dollars. On one side of this real work of art there is a Canadian symbol – a maple tree leaf, and on the back – an image of Canadian Queen Elizabeth II. This coin weighs a centner and consists almost entirely of pure gold. In total, there are 15 such coins and all of them are in personal collections.
At the moment, the most expensive coin in the world is a coin issued in the 30s of the 20th century. Its face value is only $ 20, however, it left the New York auction for seven million dollars in 2008. The lucky holder of a unique coin wished to remain anonymous. Continue reading

Creative business ideas

Donation in exchange for goods
This idea relates more specifically to the organization of a business than to its essence. We all know that when buying any product in the store, you need to pay for it. Habitual payment is money. But the store The Walking Dead Blood Store in Portugal offers its customers a slightly different payment method. To receive any product, you must become … a blood donor. The store’s management has entered into an agreement with the Institute for Blood Donation and are now working together.

The management of the store was prompted by the very specifics of the goods sold to organize such a noble payment system (donor blood can save someone’s life) – these are various things that may be of interest to fans of the Walking Dead series. Continue reading

Starbucks Success Secrets (part 2)

“Named” glasses
The idea to write on them the names of people who ordered a drink and pronounce them loudly throughout the room turned out to be simple and ingenious. Such personalization, personal appeal to each of the visitors is very captivating and causes a special sympathy for the brand. This idea was the one that sets Starbucks apart from all the other coffee houses.

Barista must communicate openly and kindly with all visitors. This is almost officially recorded as his main job duty. If the barista is the coolest specialist, but by nature is not sociable, he will not be hired by Starbucks. Continue reading

Examples of promotion in social networks from famous brands
Company: IKEA. Where: Facebook In 2009, IKEA launched a photo campaign, and did not even suspect how much it would become popular. On the director’s page at different times of…

...

How they work at British American Tobacco
Dislocation There is one wonderful place in Moscow, which is called the "business park". This is Krylatsky hills - an office project where many successful companies operate. British American Tobacco…

...