6 ideas for a new business in a small town
To choose your niche for your future business, you should carefully read the proposed ideas. Perhaps you immediately reject everything, believing that your city is already crowded with such enterprises.…

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Great advertising campaigns in world history
National Biscuit Co. - Uneeda cookies (1899) This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The…

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What ideas will help a woman in setting up her business
Many women have long dreamed of getting rid of boring work and a negligent boss, starting their own business. But some are afraid of the possible scale or some invented…

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company

The most unusual and interesting money in the world

The largest coin
American sculptor Stanley Witten created a coin that set a record at the same time for several characteristics: in size, weight and face value. Such a coin was issued by the Canadian National Bank and has a face value of one million US dollars. On one side of this real work of art there is a Canadian symbol – a maple tree leaf, and on the back – an image of Canadian Queen Elizabeth II. This coin weighs a centner and consists almost entirely of pure gold. In total, there are 15 such coins and all of them are in personal collections.
At the moment, the most expensive coin in the world is a coin issued in the 30s of the 20th century. Its face value is only $ 20, however, it left the New York auction for seven million dollars in 2008. The lucky holder of a unique coin wished to remain anonymous. Continue reading

Why eating in the workplace is bad

The desktop is not designed for eating
The tables that computers are at and the ones we work on are teeming with harmful bacteria. For every two or three square centimeters of the desktop area, more than 900 different microbes live, which our body will not be happy at all. And on average about 700 bacteria are on the keyboard surface. Putting a plate of food on such a table, we very much risk that all these tenacious charms crawl into it, and then fall into our mouths.

Having lunch at the workplace, we deprive the brain of a well-deserved rest
Workers who eat at a computer very rarely try to completely immerse themselves in food intake and step back from all affairs. Basically, during such a lunch, clicking on the keyboard, Internet surfing, or more important things, for example, compiling a monthly report, continue. Continue reading

Starbucks Success Secrets (part 2)

“Named” glasses
The idea to write on them the names of people who ordered a drink and pronounce them loudly throughout the room turned out to be simple and ingenious. Such personalization, personal appeal to each of the visitors is very captivating and causes a special sympathy for the brand. This idea was the one that sets Starbucks apart from all the other coffee houses.

Barista must communicate openly and kindly with all visitors. This is almost officially recorded as his main job duty. If the barista is the coolest specialist, but by nature is not sociable, he will not be hired by Starbucks. Continue reading

How great brands came about
Victoria’s Secret Roy Raymond, being a loving husband, decided to pamper his wife with a gift - a new set of women's underwear. Going alone to the store, Roy was…

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Creative business ideas
Donation in exchange for goods This idea relates more specifically to the organization of a business than to its essence. We all know that when buying any product in the…

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