How to survive in times of crisis. Great advice from a leading businessman
In times of crisis, many families experience an acute shortage of finances to buy food and pay bills. For survival, people save on everything, denying themselves comforts and benefits. However,…

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Original Magazine U-Turn Advertising
DHL Advertising (Post Company) This ad focuses on how quickly and without problems you can get your package. The "trick" of advertising in a transparent sheet on which the package…

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What you need to know to organize a home sewing business?
First, you need to decide on the allocation in the apartment of a separate area for the workshop. It is necessary for: - designing styles; - tissue cuts; - sewing;…

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certain abilities

Original Magazine U-Turn Advertising

DHL Advertising (Post Company)
This ad focuses on how quickly and without problems you can get your package. The “trick” of advertising in a transparent sheet on which the package is depicted. Turning this sheet back and forth, the drawn parcel, as it were, passes into the hands of the recipient.

Original Magazine U-Turn Advertising
Smuckers Advertising (jam maker)
Here, advertisers used another popular trick – the use of famous characters in advertising. The characters of the jam advertising were the characters of the Sesame Street children’s educational program. Continue reading

Business Rules by Sam Walton

Sam Walton Principles
Principle # 1: Be Faithful. Being faithful to what you do is a must for anyone who wants to succeed. Whatever happens, believe in your business, in your business and in your success.

Principle # 2: Bring in yourself generosity. Always be generous to your employees. They are an essential part of your company. Generously share with them everything that you get from the business, and never communicate with them “from top to bottom”. Treat them as partners, not as subordinates.

Principle 3: Disseminate information. Your employees should know about your company no less than you yourself. Give them any information related to your business. Continue reading

Creative business ideas

Donation in exchange for goods
This idea relates more specifically to the organization of a business than to its essence. We all know that when buying any product in the store, you need to pay for it. Habitual payment is money. But the store The Walking Dead Blood Store in Portugal offers its customers a slightly different payment method. To receive any product, you must become … a blood donor. The store’s management has entered into an agreement with the Institute for Blood Donation and are now working together.

The management of the store was prompted by the very specifics of the goods sold to organize such a noble payment system (donor blood can save someone’s life) – these are various things that may be of interest to fans of the Walking Dead series. Continue reading

Business Rules by Sam Walton
Sam Walton Principles Principle # 1: Be Faithful. Being faithful to what you do is a must for anyone who wants to succeed. Whatever happens, believe in your business, in…

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Great advertising campaigns in world history
National Biscuit Co. - Uneeda cookies (1899) This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The…

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