DHL Advertising (Post Company)
This ad focuses on how quickly and without problems you can get your package. The “trick” of advertising in a transparent sheet on which the package is depicted. Turning this sheet back and forth, the drawn parcel, as it were, passes into the hands of the recipient.
Original Magazine U-Turn Advertising
Smuckers Advertising (jam maker)
Here, advertisers used another popular trick – the use of famous characters in advertising. The characters of the jam advertising were the characters of the Sesame Street children’s educational program. Continue reading
Donation in exchange for goods
This idea relates more specifically to the organization of a business than to its essence. We all know that when buying any product in the store, you need to pay for it. Habitual payment is money. But the store The Walking Dead Blood Store in Portugal offers its customers a slightly different payment method. To receive any product, you must become … a blood donor. The store’s management has entered into an agreement with the Institute for Blood Donation and are now working together.
The management of the store was prompted by the very specifics of the goods sold to organize such a noble payment system (donor blood can save someone’s life) – these are various things that may be of interest to fans of the Walking Dead series. Continue reading
Rocket engine (1926)
Physicist Robert Godard was an avid fan of Wells’ War of the Worlds. Engaged in science, he spent most of the time studying combustible rocket fuel. He believed that someday humanity would have access to real space flights described in his favorite work. Robert Godard launched his first rocket in 1926, and it worked on a rocket engine with liquid fuel. Then the rocket was able to rise only six meters or more, however, this laid the foundation for the global space exploration by mankind.
Filo Taylor Farnsworth began his journey to create television when he was only fifteen years old. At this age, he presented his first project on electronic transmission of images at a distance. Continue reading