What you need to know to organize a home sewing business?
First, you need to decide on the allocation in the apartment of a separate area for the workshop. It is necessary for: - designing styles; - tissue cuts; - sewing;…

Continue reading →

What is crowdsourcing?
How crowdsourcing came about The term “crowdsourcing” was coined by Jeff Howe, who coined it in 2006. Then he, together with the publisher Mark Robinson, published an article in which…

Continue reading →

Sanctions Business Ideas
Fast Food with Russian Food Perhaps some of you remember that in the Soviet Union there was also fast food. Only hot dogs and hamburgers were not sold there, but…

Continue reading →

advanced marketers

Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a specific product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

10 fatal mistakes of entrepreneurs

The desire to rent a room at the lowest price
Many start-up entrepreneurs think that for the prosperity of the business it is necessary to strive to reduce costs as much as possible. It’s a delusion. You need to be able to correctly prioritize and understand where you can save, and where such savings can become fatal.

If renting a more expensive room (for an office or for placing equipment for production) will bring any advantages, then it is definitely worth it.

Hiring your friends and relatives Continue reading

Original Magazine U-Turn Advertising

DHL Advertising (Post Company)
This ad focuses on how quickly and without problems you can get your package. The “trick” of advertising in a transparent sheet on which the package is depicted. Turning this sheet back and forth, the drawn parcel, as it were, passes into the hands of the recipient.

Original Magazine U-Turn Advertising
Smuckers Advertising (jam maker)
Here, advertisers used another popular trick – the use of famous characters in advertising. The characters of the jam advertising were the characters of the Sesame Street children’s educational program. Continue reading

How to start a business
 Of course, there is no clear and only true instruction on how to open your own business. Much depends on the type of business, on your financial capabilities, on your…

...

The most unusual and interesting money in the world
The largest coin American sculptor Stanley Witten created a coin that set a record at the same time for several characteristics: in size, weight and face value. Such a coin…

...