Memory training exercises
Exercise 1. Return attention Sit comfortably and try to relax your muscles. Select an item. If it is small, you can take it in your hand. Start to examine it…

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How does Valve, a game developer, work?
Everyone does what he wants New employees at Valve Corporation in the first few weeks of work often cannot understand what is happening. They came to work for the company,…

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The most interesting shops in the world
Christian Peterson's Bicycle Shop in Berlin To attract attention, the store owner did not bother much, but simply attached a huge amount of real bicycles to the building’s facade. There…

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advanced marketers

Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a specific product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

10 fatal mistakes of entrepreneurs

The desire to rent a room at the lowest price
Many start-up entrepreneurs think that for the prosperity of the business it is necessary to strive to reduce costs as much as possible. It’s a delusion. You need to be able to correctly prioritize and understand where you can save, and where such savings can become fatal.

If renting a more expensive room (for an office or for placing equipment for production) will bring any advantages, then it is definitely worth it.

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Original Magazine U-Turn Advertising

DHL Advertising (Post Company)
This ad focuses on how quickly and without problems you can get your package. The “trick” of advertising in a transparent sheet on which the package is depicted. Turning this sheet back and forth, the drawn parcel, as it were, passes into the hands of the recipient.

Original Magazine U-Turn Advertising
Smuckers Advertising (jam maker)
Here, advertisers used another popular trick – the use of famous characters in advertising. The characters of the jam advertising were the characters of the Sesame Street children’s educational program. Continue reading

Starbucks Success Secrets (part 1)
The story of the legendary Starbucks began back in 1972. Friends Zev Zigl, Jerry Baldwin and Gordon Bowker decided to open a small business for three - a shop selling…

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Internet business is what it is
Starting a business on the Internet today is available to anyone. To start, you only need to have a computer, access to the Internet and some knowledge. Internet business has…

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