Starbucks Success Secrets (part 1)
The story of the legendary Starbucks began back in 1972. Friends Zev Zigl, Jerry Baldwin and Gordon Bowker decided to open a small business for three - a shop selling…

Continue reading →

Business interactions. How to negotiate. 5 necessary steps
The goal of most negotiations is to achieve certain success in interactions with an opponent or business partners. Someone achieves communication successes due to an intuitive understanding of negotiating techniques.…

Continue reading →

How they work at Google (Moscow)
Vacancy filling The company places information on free vacancies on its official website. If you liked the position, you can immediately apply for an interview on the website, and a…

Continue reading →

added motivation

Myths about making money

Rich people become so under the influence of many factors. One of the most important criteria for becoming a successful and rich person is the correct perception of money.

It happens that there is talent, and the necessary resources, and organizational abilities, but it does not work out what you want. Perhaps the reason is precisely the wrong attitude to making money. We will try to debunk some of the most common myths about money.

1. “I have chosen the wrong field of activity, and therefore I am not rich.”
In fact, there are millionaires and billionaires in almost all business sectors. The choice of a profession only because there are many wealthy people in it is fundamentally the wrong approach. Do what your soul lies to. Continue reading

Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a specific product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

10 fatal mistakes of entrepreneurs

The desire to rent a room at the lowest price
Many start-up entrepreneurs think that for the prosperity of the business it is necessary to strive to reduce costs as much as possible. It’s a delusion. You need to be able to correctly prioritize and understand where you can save, and where such savings can become fatal.

If renting a more expensive room (for an office or for placing equipment for production) will bring any advantages, then it is definitely worth it.

Hiring your friends and relatives Continue reading

What business is better for a woman to work in? 7 successful directions for a business woman
In our article, we will talk about several business ideas that a woman can realize. It is enough to choose a close topic for yourself so that the work is…

...

Myths about making money
Rich people become so under the influence of many factors. One of the most important criteria for becoming a successful and rich person is the correct perception of money. It…

...