Best and unusual office designs
Google California Office We will begin, perhaps, with a company whose creativity has long been legendary outside of our universe. This is Google. How liberal is the behavior of all…

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How they work at British American Tobacco
Dislocation There is one wonderful place in Moscow, which is called the "business park". This is Krylatsky hills - an office project where many successful companies operate. British American Tobacco…

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16 unusual facts about Coca-Cola
Coca-Cola can rightfully be called one of the most legendary in the world. After all, there is practically not a single person who would not know the taste of this…

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Monthly Archives: December 2019

Apple Essentials

Money is not the most important thing
The financial success of the company has never been the main and main goal for Steve Jobs. In the first place, he always made new innovative developments and the future of the company. This idea is supported by the chief designer of Apple Jonathan Ive: “No matter how frivolous it may look, but earning income is not our main goal. We are quite satisfied with our profit. What we always strive for is the creation of a perfect product. And when people evaluate it and use it, then we get our income. ”

Apple Cons
Steve Jobs began using Apple’s strategy of opposing other companies at the dawn of activity. “Apple against PC”, “Apple against Microsoft”, “Apple against everyone” … Continue reading

Unusual recruitment procedures

Gentle Giant (transportation)
The head of the transport company Gentle Giant, Larry O’Tool, uses a special method for checking the endurance of new employees, and even participates in it. Newcomers to the company, led by their boss, organize races in the stands of the Harvard Stadium. By his example, 59-year-old Larry O’Tool shows young employees that maintaining good physical condition only has a beneficial effect on mental performance.

For the Gentle Giant, such races have already become an ordinary procedure, through which all new employees must pass. Endurance testing is done by interns in the first two weeks of work, not later. Employees who have been working for a long time in the company are also not forbidden to participate in the marathon – about 25% of the regular staff regularly run in the stands with the rest. Continue reading

Best and unusual office designs

Google California Office
We will begin, perhaps, with a company whose creativity has long been legendary outside of our universe. This is Google. How liberal is the behavior of all personnel in this company (there are practically no restrictions and prohibitions), the design of offices can be called just as unusual.

Google’s California headquarters is a truly separate world with a special atmosphere. Separate buildings in which googlers work stretched for several blocks. It has everything – cafes, pools, showers, massage rooms, as well as rooms for relaxation and games.

On the street in the courtyard of the office in special pots growing onions, beets, strawberries and other plants. Why – remains a mystery, apparently, this is another way for Google to stand out from the rest. Continue reading

Business ideas that changed the world
Rocket engine (1926) Physicist Robert Godard was an avid fan of Wells' War of the Worlds. Engaged in science, he spent most of the time studying combustible rocket fuel. He…

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Best and unusual office designs
Google California Office We will begin, perhaps, with a company whose creativity has long been legendary outside of our universe. This is Google. How liberal is the behavior of all…

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