Monthly Archives: October 2019
Rich people become so under the influence of many factors. One of the most important criteria for becoming a successful and rich person is the correct perception of money.
It happens that there is talent, and the necessary resources, and organizational abilities, but it does not work out what you want. Perhaps the reason is precisely the wrong attitude to making money. We will try to debunk some of the most common myths about money.
1. “I have chosen the wrong field of activity, and therefore I am not rich.”
In fact, there are millionaires and billionaires in almost all business sectors. The choice of a profession only because there are many wealthy people in it is fundamentally the wrong approach. Do what your soul lies to. Continue reading
If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a specific product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.
Perhaps many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading