Unusual recruitment procedures
Gentle Giant (transportation) The head of the transport company Gentle Giant, Larry O’Tool, uses a special method for checking the endurance of new employees, and even participates in it. Newcomers…

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How does Valve, a game developer, work?
Everyone does what he wants New employees at Valve Corporation in the first few weeks of work often cannot understand what is happening. They came to work for the company,…

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How they work at British American Tobacco
Dislocation There is one wonderful place in Moscow, which is called the "business park". This is Krylatsky hills - an office project where many successful companies operate. British American Tobacco…

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Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a specific product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product.

1. Sneakers.
In 1916, a shoe company called Keds appeared in America. The company quite quickly achieved success in the production and sale of its products. Initially, the founders of “Keds” conceived the production of sports shoes, however, customers loved it so much that many began to wear gym shoes as casual shoes.

Common Name Brands
2. Hair dryer.
The German company “Foen” began to produce devices for drying hair in the early 1900s. In German, the word “foen” (pronounced “phen”) means the warm wind of the Alps. And in many languages ​​of the world, including Russian, this word was used to call everyone famous products designed for drying hair – hair dryers.

3. Pampers.
The Pampers brand is part of Procter & Gamble. Previously, these same products were called diapers, but the stunning success of Pampers almost completely replaced this word from the modern vocabulary, replacing it with diapers.

Common Name Brands
4. Adhesive tape.
“Scotch Tape” (translated as “Scotch tape”) is the name of the company that produces adhesive tape and is owned by 3M Corporation. Officially, only products of this company can be called scotch tape. However, there are quite a lot of different types of adhesive tape, and all of it is referred to as adhesive tape, regardless of the manufacturer.

5. Jeep.
Willys produced a car called Willys JP during World War II. The second part of the name – JP – over time began to be not as “jpee”, but as “jeep”, and to designate an SUV – a cross-country vehicle.

6. Thermos.
A vessel designed to preserve food at the required temperature, in fact, became so called thanks to the company Thermos GmbH, which was the first to produce such goods. In a large number of countries, people call this necessary thing on the road a thermos, and do not even suspect that it is a registered trademark.

Common Name Brands
7. Jacuzzi.
Candido Jacuzzi, an Italian expat, invented and launched the production of hydraulic bathtubs in 1917. I must say that the familiar word “Jacuzzi” began to sound just like that thanks to the Americans who mispronounced the name Jacuzzi (the Italian version sounds like Yakuzzi).

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