Interesting facts about Coca-Cola
Production expansion during World War II During World War II, the Coca-Cola Company began to try to expand the sales area of ​​its products. The management of the company held…

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How they work at British American Tobacco
Dislocation There is one wonderful place in Moscow, which is called the "business park". This is Krylatsky hills - an office project where many successful companies operate. British American Tobacco…

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Creative business ideas
Donation in exchange for goods This idea relates more specifically to the organization of a business than to its essence. We all know that when buying any product in the…

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Original Magazine U-Turn Advertising

DHL Advertising (Post Company)
This ad focuses on how quickly and without problems you can get your package. The “trick” of advertising in a transparent sheet on which the package is depicted. Turning this sheet back and forth, the drawn parcel, as it were, passes into the hands of the recipient.

Original Magazine U-Turn Advertising
Smuckers Advertising (jam maker)
Here, advertisers used another popular trick – the use of famous characters in advertising. The characters of the jam advertising were the characters of the Sesame Street children’s educational program.

Original Magazine U-Turn Advertising
MacBook Ads

The creators of this advertisement used two unusual ideas at once, and both were successful, as this advertisement became very popular. The image of the ultra-thin MacBook advertised here was printed almost life-size. Firstly, thin magazine pages hint that the laptop is very thin. Secondly, the images of the display, cover and keyboard are arranged in such a way that everyone can try on how this laptop will look on your lap.

Original Magazine U-Turn Advertising
Sul America Advertising (Insurance)
Insurance Sul America takes care that its customers do not spend money where it can be saved, and offers health insurance. Turning over the page with this advertisement, it seems as if you have torn a bill, which is depicted in a certain way, so to speak, in pieces. The company’s slogan is: “Even if you accidentally broke the dollar, Sul America will not let you go broke.”

Original Magazine U-Turn Advertising
Thinh Furniture Advertising (Furniture Production)
And this advertisement will surely appeal to those who love a variety of paper crafts. By expanding the page, you get miniature models of a chair, table or wall shelves. Perhaps Thinh Furniture wanted to show by this that making furniture for them is as easy as turning a magazine page.

Original Magazine U-Turn Advertising
Adidas Advertising (Sportswear)
This ad is very simple, but also very original. Images of girls in sportswear are located exactly in the center of the headland. Since the athletes are captured in certain poses, when turning over, it seems that they are doing physical exercises.

Original Magazine U-Turn Advertising
Clinique advertising (cosmetics production)
Every woman knows that the main property of a good mascara is the ability to make long and thick eyelashes. Advertisers came up with just cut the page into strips, simulating beautiful eyelashes. It is not convenient for us to read such a “cut” magazine, but the advertising idea is interesting in any case.

Original Magazine U-Turn Advertising
Arcor Advertising (chewing gum)
Chewing gum lovers often blow bubbles during this process. Creators decided in such a way to show what size a bubble inflated from Arcor chewing gum can be.

Original Magazine U-Turn Advertising
Solarium advertising
This ad is not placed on a spread, but on two pages, one after another. This method is also often used when advertising information should not be presented all at once, but in portions. The reader looks at the first page, the information on which is intended to intrigue. Usually, the name of the company or the name of the advertised product are not indicated on the first page of the advertisement. You turn the page and see the “clue”.

This tanning bed advertisement successfully used this concept. The first black and white page says: “Look at this page – it is directed towards the light of the sun.” On the second page, the image is already colored (the poppies have turned red, the sky is blue, the grass is green), and the inscription: “See what benefit you can get from it.”

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Business ideas for beginners. What a rural business provides good returns
According to many entrepreneurs who started their own business in the village from zero, there are main positive arguments in this matter, in the form of minimal investment in the…

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