How they work at Google (Moscow)
Vacancy filling The company places information on free vacancies on its official website. If you liked the position, you can immediately apply for an interview on the website, and a…

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Unusual recruitment procedures
Gentle Giant (transportation) The head of the transport company Gentle Giant, Larry O’Tool, uses a special method for checking the endurance of new employees, and even participates in it. Newcomers…

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How to start a business
 Of course, there is no clear and only true instruction on how to open your own business. Much depends on the type of business, on your financial capabilities, on your…

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Original Magazine U-Turn Advertising

DHL Advertising (Post Company)
This ad focuses on how quickly and without problems you can get your package. The “trick” of advertising in a transparent sheet on which the package is depicted. Turning this sheet back and forth, the drawn parcel, as it were, passes into the hands of the recipient.

Original Magazine U-Turn Advertising
Smuckers Advertising (jam maker)
Here, advertisers used another popular trick – the use of famous characters in advertising. The characters of the jam advertising were the characters of the Sesame Street children’s educational program.

Original Magazine U-Turn Advertising
MacBook Ads

The creators of this advertisement used two unusual ideas at once, and both were successful, as this advertisement became very popular. The image of the ultra-thin MacBook advertised here was printed almost life-size. Firstly, thin magazine pages hint that the laptop is very thin. Secondly, the images of the display, cover and keyboard are arranged in such a way that everyone can try on how this laptop will look on your lap.

Original Magazine U-Turn Advertising
Sul America Advertising (Insurance)
Insurance Sul America takes care that its customers do not spend money where it can be saved, and offers health insurance. Turning over the page with this advertisement, it seems as if you have torn a bill, which is depicted in a certain way, so to speak, in pieces. The company’s slogan is: “Even if you accidentally broke the dollar, Sul America will not let you go broke.”

Original Magazine U-Turn Advertising
Thinh Furniture Advertising (Furniture Production)
And this advertisement will surely appeal to those who love a variety of paper crafts. By expanding the page, you get miniature models of a chair, table or wall shelves. Perhaps Thinh Furniture wanted to show by this that making furniture for them is as easy as turning a magazine page.

Original Magazine U-Turn Advertising
Adidas Advertising (Sportswear)
This ad is very simple, but also very original. Images of girls in sportswear are located exactly in the center of the headland. Since the athletes are captured in certain poses, when turning over, it seems that they are doing physical exercises.

Original Magazine U-Turn Advertising
Clinique advertising (cosmetics production)
Every woman knows that the main property of a good mascara is the ability to make long and thick eyelashes. Advertisers came up with just cut the page into strips, simulating beautiful eyelashes. It is not convenient for us to read such a “cut” magazine, but the advertising idea is interesting in any case.

Original Magazine U-Turn Advertising
Arcor Advertising (chewing gum)
Chewing gum lovers often blow bubbles during this process. Creators decided in such a way to show what size a bubble inflated from Arcor chewing gum can be.

Original Magazine U-Turn Advertising
Solarium advertising
This ad is not placed on a spread, but on two pages, one after another. This method is also often used when advertising information should not be presented all at once, but in portions. The reader looks at the first page, the information on which is intended to intrigue. Usually, the name of the company or the name of the advertised product are not indicated on the first page of the advertisement. You turn the page and see the “clue”.

This tanning bed advertisement successfully used this concept. The first black and white page says: “Look at this page – it is directed towards the light of the sun.” On the second page, the image is already colored (the poppies have turned red, the sky is blue, the grass is green), and the inscription: “See what benefit you can get from it.”

What to consider when starting a business, and what can you make good money from?
- Choosing your own business. For a business to bring not only finances, but also pleasure, you need to choose it correctly. It is necessary to recall all your hobbies…

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Business ideas that changed the world
Rocket engine (1926) Physicist Robert Godard was an avid fan of Wells' War of the Worlds. Engaged in science, he spent most of the time studying combustible rocket fuel. He…

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