Original Magazine U-Turn Advertising
DHL Advertising (Post Company) This ad focuses on how quickly and without problems you can get your package. The "trick" of advertising in a transparent sheet on which the package…

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How they work at Google (Moscow)
Vacancy filling The company places information on free vacancies on its official website. If you liked the position, you can immediately apply for an interview on the website, and a…

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What business is better for a woman to work in? 7 successful directions for a business woman
In our article, we will talk about several business ideas that a woman can realize. It is enough to choose a close topic for yourself so that the work is…

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Business ideas that changed the world

Rocket engine (1926)
Physicist Robert Godard was an avid fan of Wells’ War of the Worlds. Engaged in science, he spent most of the time studying combustible rocket fuel. He believed that someday humanity would have access to real space flights described in his favorite work. Robert Godard launched his first rocket in 1926, and it worked on a rocket engine with liquid fuel. Then the rocket was able to rise only six meters or more, however, this laid the foundation for the global space exploration by mankind.

Television (1927)
Filo Taylor Farnsworth began his journey to create television when he was only fifteen years old. At this age, he presented his first project on electronic transmission of images at a distance.A few years later, the idea of ​​an electron-beam device was born in his head – a tube that converts optical information into an electrical signal and vice versa. And finally, at 22, Farnsworth was first able to create a fully electronic image. This marked the beginning of the television that we have now. Farnsworth had other inventions, for example, in the field of nuclear fusion, but in history he will forever remain as the person who created television.

Penicillin (1928)
The strongest antibiotic was discovered by the doctor Alexander Fleming. All his life he dreamed of inventing a drug that could save people from terrible infections. And then one day he drew attention to an unwashed cup in which mold destroyed all the bacteria. So he “gave birth” to penicillin – a substance obtained from molds. Alexander Fleming received the Nobel Prize for his discovery.

Pocketbook (1935)
The British publisher Allen Lane once encountered such a problem – when the train is delayed, there is absolutely nothing to do at the station. You can buy something to read in nearby stores, but usually it’s either huge heavy books or magazines with many unnecessary pictures. The former are very inconvenient to use on the road, and viewing the latter is unlikely to take much time. And then Lane had the idea – at the stations, at stops, at airports, etc. small, convenient books should be sold that could easily be taken with you on the go. In other words, so that these books fit in your pocket. Allen Lane embodied his idea with the help of the Penguin Books publishing house, which he opened precisely in order to popularize such a format of books and to accustom people to the fact that pocket-sized literature can also be of high quality and interesting.

Long-playing records (1948)
Peter Goldmark was an ordinary engineer who liked to listen to music at his leisure. The only thing that annoyed him was the short records on the records. So an ordinary engineer turned into an inventor: he created his own records at a speed of 33 revolutions per minute. He also began to use material for the manufacture of plates – polymer vinyl. So the plates became better and longer lasting. This invention greatly influenced the music industry, because it was on such records that a lot of music product was produced.

Pacemaker (1958)
The thing that saved millions of lives was invented by pure chance. Engineer Wilson Greatbatch designed a transistor that could record heart sounds. At some point, he accidentally incorrectly inserted a resistor into the equipment and noticed that the device began to create a rhythm that completely corresponded to the rhythm of the heart. Wilson realized: this device will be able to control the work of the human heart. After many experiments, pacemakers went “to the masses” and began to save lives.

Modem (1979)
If the modem had not been invented, the Internet would not have appeared. It is impossible to imagine modern life without the Internet. The first modem was released by Hayes Microcomputer Products for the Apple II computer. The modem worked at a speed of 300 bits per second. For comparison, the speed of modern modems is millions of bits per second.

World Wide Web (1990)
The first web browser was created by programmer Tim Berners-Lee. The program was extremely simple, had a text display and just a couple of primitive images. Since 1993, this software has been in the public domain, that is, there are no patent rights to it.

Wi-Fi (1996)
The possibility of wireless data exchange gave the world engineer John O’Salivan. Thanks to his invention, various techniques were able to “communicate” with each other, exchanging data “over the air”. In 2002, active sales of Wi-Fi devices began – over the year, sales reached $ 280 million. Now Wi-Fi networks are at almost every step – from restaurants and the subway to home Internet.

Facebook (2004)
Not to include in the list of ideas that changed the world, social networks will be very dishonest. Mark Zuckerbreg invented the “book of faces” together with his Harvard friends, and it was originally an intra-university network.

Starbucks Success Secrets (part 2)
"Named" glasses The idea to write on them the names of people who ordered a drink and pronounce them loudly throughout the room turned out to be simple and ingenious.…


Memory training exercises
Exercise 1. Return attention Sit comfortably and try to relax your muscles. Select an item. If it is small, you can take it in your hand. Start to examine it…