The most general explanation for this concept is given to us by Wikipedia:
“Crowdfunding (public funding, from English crowdfunding, crowd -“ crowd ”, funding -“ funding “) is a collective collaboration of people (donors) who voluntarily pool their money or other resources together (usually via the Internet) to to support the efforts of other people or organizations (recipients). ”
Such fundraising can occur both for commercial purposes (support for start-ups and the creation of new companies), and for charitable purposes (assistance to victims of disasters, etc.). In order to take part in crowdfunding as a recipient, it is necessary to clearly formulate the goal of collecting money, indicate the necessary amount and justify all expenses. Continue reading
Sam Walton Principles
Principle # 1: Be Faithful. Being faithful to what you do is a must for anyone who wants to succeed. Whatever happens, believe in your business, in your business and in your success.
Principle # 2: Bring in yourself generosity. Always be generous to your employees. They are an essential part of your company. Generously share with them everything that you get from the business, and never communicate with them “from top to bottom”. Treat them as partners, not as subordinates.
Principle 3: Disseminate information. Your employees should know about your company no less than you yourself. Give them any information related to your business. Continue reading
National Biscuit Co. – Uneeda cookies (1899)
This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The biscuit cookie maker National Biscuit Co., in collaboration with the NW Ayer And Son advertising agency, has created an ad that is still on the list of the best advertising campaigns in the world, although it is over a hundred years old.
To create a revolutionary advertising strategy, only the biscuit recipe was left unchanged. Everything else was radically new. The first thing that deserves special attention is the name of the cookie. Here, NW Ayer And Son advertisers cleverly used an interesting pun. Continue reading
The modern labor market offers job seekers many work options and conditions on which to carry out their professional activities. Not so long ago, the word “freelance” appeared in our vocabulary, and it means working outside the state of any company. A freelancer can participate simultaneously in several projects or work for several companies, while not being a full-time employee of any of them.
For some people, the opportunity to work on freelance is just a fairy tale: there are no early rises at 7 in the morning to catch an office by the beginning of the working day; There are no annoying bosses who constantly monitor the progress of your work; there is no need to ride the subway at rush hour or stand in traffic for hours – you work at home. Continue reading
Donation in exchange for goods
This idea relates more specifically to the organization of a business than to its essence. We all know that when buying any product in the store, you need to pay for it. Habitual payment is money. But the store The Walking Dead Blood Store in Portugal offers its customers a slightly different payment method. To receive any product, you must become … a blood donor. The store’s management has entered into an agreement with the Institute for Blood Donation and are now working together.
The management of the store was prompted by the very specifics of the goods sold to organize such a noble payment system (donor blood can save someone’s life) – these are various things that may be of interest to fans of the Walking Dead series. Continue reading