Best and unusual

Interesting facts about Coca-Cola
Production expansion during World War II During World War II, the Coca-Cola Company began to try to expand the sales area of ​​its products. The management of the company held…

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Business ideas that changed the world
Rocket engine (1926) Physicist Robert Godard was an avid fan of Wells' War of the Worlds. Engaged in science, he spent most of the time studying combustible rocket fuel. He…

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How to choose a niche for personal business. Specialist advice
Many dream of having their own enterprise or shop. Such thoughts fill the head when tired, you barely crawl from work, remembering with unkind words the bosses who can only…

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Myths about making money

Rich people become so under the influence of many factors. One of the most important criteria for becoming a successful and rich person is the correct perception of money.

It happens that there is talent, and the necessary resources, and organizational abilities, but it does not work out what you want. Perhaps the reason is precisely the wrong attitude to making money. We will try to debunk some of the most common myths about money.

1. “I have chosen the wrong field of activity, and therefore I am not rich.”
In fact, there are millionaires and billionaires in almost all business sectors. The choice of a profession only because there are many wealthy people in it is fundamentally the wrong approach. Do what your soul lies to. Continue reading

Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a specific product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

10 fatal mistakes of entrepreneurs

The desire to rent a room at the lowest price
Many start-up entrepreneurs think that for the prosperity of the business it is necessary to strive to reduce costs as much as possible. It’s a delusion. You need to be able to correctly prioritize and understand where you can save, and where such savings can become fatal.

If renting a more expensive room (for an office or for placing equipment for production) will bring any advantages, then it is definitely worth it.

Hiring your friends and relatives Continue reading

Original Magazine U-Turn Advertising

DHL Advertising (Post Company)
This ad focuses on how quickly and without problems you can get your package. The “trick” of advertising in a transparent sheet on which the package is depicted. Turning this sheet back and forth, the drawn parcel, as it were, passes into the hands of the recipient.

Original Magazine U-Turn Advertising
Smuckers Advertising (jam maker)
Here, advertisers used another popular trick – the use of famous characters in advertising. The characters of the jam advertising were the characters of the Sesame Street children’s educational program. Continue reading

How they work at Google (Moscow)
Vacancy filling The company places information on free vacancies on its official website. If you liked the position, you can immediately apply for an interview on the website, and a…

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Internet business is what it is
Starting a business on the Internet today is available to anyone. To start, you only need to have a computer, access to the Internet and some knowledge. Internet business has…

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