If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a specific product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.
Perhaps many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading
The decision to do Internet business comes to people for various reasons. Fatigue from your work or its loss, desire to work for yourself, etc. Women most often begin to build their business on the Internet due to pregnancy and childbirth. Since they spend most of their time at home, working at home at the computer is perhaps one of the few real options to somehow replenish the family budget.
In this article, we decided to provide some useful recommendations on how to open your online store.
So, first you need to make a plan.
This should be a written and planned list of sequential actions. Continue reading