Great advertising campaigns in world history
National Biscuit Co. - Uneeda cookies (1899) This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The…

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The most sought-after professions in 2019
IT Specialist We include website developers, layout designers, programmers, and other specialists associated with the IT industry. At the beginning of 2019, there is a high demand, both for the…

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The most unusual and interesting money in the world
The largest coin American sculptor Stanley Witten created a coin that set a record at the same time for several characteristics: in size, weight and face value. Such a coin…

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Unusual recruitment procedures

Gentle Giant (transportation)
The head of the transport company Gentle Giant, Larry O’Tool, uses a special method for checking the endurance of new employees, and even participates in it. Newcomers to the company, led by their boss, organize races in the stands of the Harvard Stadium. By his example, 59-year-old Larry O’Tool shows young employees that maintaining good physical condition only has a beneficial effect on mental performance.

For the Gentle Giant, such races have already become an ordinary procedure, through which all new employees must pass. Endurance testing is done by interns in the first two weeks of work, not later. Employees who have been working for a long time in the company are also not forbidden to participate in the marathon – about 25% of the regular staff regularly run in the stands with the rest. Continue reading

Great advertising campaigns in world history

National Biscuit Co. – Uneeda cookies (1899)
This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The biscuit cookie maker National Biscuit Co., in collaboration with the NW Ayer And Son advertising agency, has created an ad that is still on the list of the best advertising campaigns in the world, although it is over a hundred years old.

To create a revolutionary advertising strategy, only the biscuit recipe was left unchanged. Everything else was radically new. The first thing that deserves special attention is the name of the cookie. Here, NW Ayer And Son advertisers cleverly used an interesting pun. Continue reading

Freelance: Pros and Cons
The modern labor market offers job seekers many work options and conditions on which to carry out their professional activities. Not so long ago, the word "freelance" appeared in our…

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Custom Business Solutions
Robert Taylor and Liquid Soap In the 1970s, there was such an American entrepreneur who invented liquid soap and sold it with the help of his small business. However, the…

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