10 fatal mistakes of entrepreneurs
The desire to rent a room at the lowest price Many start-up entrepreneurs think that for the prosperity of the business it is necessary to strive to reduce costs as…

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How they work at British American Tobacco
Dislocation There is one wonderful place in Moscow, which is called the "business park". This is Krylatsky hills - an office project where many successful companies operate. British American Tobacco…

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Common Name Brands
If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of…

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Unusual recruitment procedures

Gentle Giant (transportation)
The head of the transport company Gentle Giant, Larry O’Tool, uses a special method for checking the endurance of new employees, and even participates in it. Newcomers to the company, led by their boss, organize races in the stands of the Harvard Stadium. By his example, 59-year-old Larry O’Tool shows young employees that maintaining good physical condition only has a beneficial effect on mental performance.

For the Gentle Giant, such races have already become an ordinary procedure, through which all new employees must pass. Endurance testing is done by interns in the first two weeks of work, not later. Employees who have been working for a long time in the company are also not forbidden to participate in the marathon – about 25% of the regular staff regularly run in the stands with the rest. Continue reading

Great advertising campaigns in world history

National Biscuit Co. – Uneeda cookies (1899)
This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The biscuit cookie maker National Biscuit Co., in collaboration with the NW Ayer And Son advertising agency, has created an ad that is still on the list of the best advertising campaigns in the world, although it is over a hundred years old.

To create a revolutionary advertising strategy, only the biscuit recipe was left unchanged. Everything else was radically new. The first thing that deserves special attention is the name of the cookie. Here, NW Ayer And Son advertisers cleverly used an interesting pun. Continue reading

Common Name Brands
If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of…

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How to start a business
 Of course, there is no clear and only true instruction on how to open your own business. Much depends on the type of business, on your financial capabilities, on your…

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