The most sought-after professions in 2019
IT Specialist We include website developers, layout designers, programmers, and other specialists associated with the IT industry. At the beginning of 2019, there is a high demand, both for the…

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What ideas will help a woman in setting up her business
Many women have long dreamed of getting rid of boring work and a negligent boss, starting their own business. But some are afraid of the possible scale or some invented…

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Great advertising campaigns in world history
National Biscuit Co. - Uneeda cookies (1899) This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The…

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resources

What is crowdsourcing?

How crowdsourcing came about
The term “crowdsourcing” was coined by Jeff Howe, who coined it in 2006. Then he, together with the publisher Mark Robinson, published an article in which he described the principle of crowdsourcing and gave examples. In this article, crowdsourcing was compared to outsourcing to a greater extent, and emphasis was placed on their differences: outsourcing is based on the implementation of certain tasks by specialists for a monetary reward, and crowdsourcing involves the performance of work mainly by amateurs and without any kind of monetary payment (or purely symbolic).

Crowdsourcing was first used by I Stock Photo, which has become one of the most successful photo banks in history. Continue reading

Common Name Brands
If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of…

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The most interesting shops in the world
Christian Peterson's Bicycle Shop in Berlin To attract attention, the store owner did not bother much, but simply attached a huge amount of real bicycles to the building’s facade. There…

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