Business ideas for beginners. What a rural business provides good returns
According to many entrepreneurs who started their own business in the village from zero, there are main positive arguments in this matter, in the form of minimal investment in the…

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Common Name Brands
If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of…

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Business ideas that changed the world
Rocket engine (1926) Physicist Robert Godard was an avid fan of Wells' War of the Worlds. Engaged in science, he spent most of the time studying combustible rocket fuel. He…

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Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a specific product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

Crowdfunding – what is it?

The most general explanation for this concept is given to us by Wikipedia:

“Crowdfunding (public funding, from English crowdfunding, crowd -“ crowd ”, funding -“ funding “) is a collective collaboration of people (donors) who voluntarily pool their money or other resources together (usually via the Internet) to to support the efforts of other people or organizations (recipients). ”

Such fundraising can occur both for commercial purposes (support for start-ups and the creation of new companies), and for charitable purposes (assistance to victims of disasters, etc.). In order to take part in crowdfunding as a recipient, it is necessary to clearly formulate the goal of collecting money, indicate the necessary amount and justify all expenses. Continue reading

Starbucks Success Secrets (part 1)
The story of the legendary Starbucks began back in 1972. Friends Zev Zigl, Jerry Baldwin and Gordon Bowker decided to open a small business for three - a shop selling…

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6 ideas for a new business in a small town
To choose your niche for your future business, you should carefully read the proposed ideas. Perhaps you immediately reject everything, believing that your city is already crowded with such enterprises.…

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