How to organize a family business
Family business has both positive and negative sides. It is built on trust between family people who work together for a common cause, leaving the main profit within the family.…

Continue reading →

Great advertising campaigns in world history
National Biscuit Co. - Uneeda cookies (1899) This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The…

Continue reading →

Common Name Brands
If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of…

Continue reading →

recipe

How great brands came about

Victoria’s Secret
Roy Raymond, being a loving husband, decided to pamper his wife with a gift – a new set of women’s underwear. Going alone to the store, Roy was simply confused among the huge number of options that sellers offered him. Not many of them knew how to work with male buyers, and Roy felt very uncomfortable in all this “female kingdom” of underwear. He never managed to pick up a gift, however, an idea arose in his head that became fateful for Raymond. It was the idea of ​​opening her own lingerie store, in which both women and men would feel equally comfortable.

To implement the idea needed 80 thousand dollars. Roy borrowed half this amount from friends, half at the bank at interest. Continue reading

Networking - what is it?
Wikipedia tells us that networking is “a social and professional activity that aims to quickly and efficiently solve complex life problems and business issues with the help of a circle…

...

What to consider when starting a business, and what can you make good money from?
- Choosing your own business. For a business to bring not only finances, but also pleasure, you need to choose it correctly. It is necessary to recall all your hobbies…

...