Great advertising campaigns in world history
National Biscuit Co. - Uneeda cookies (1899) This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The…

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Original Magazine U-Turn Advertising
DHL Advertising (Post Company) This ad focuses on how quickly and without problems you can get your package. The "trick" of advertising in a transparent sheet on which the package…

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What is crowdsourcing?
How crowdsourcing came about The term “crowdsourcing” was coined by Jeff Howe, who coined it in 2006. Then he, together with the publisher Mark Robinson, published an article in which…

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Business interactions. How to negotiate. 5 necessary steps

The goal of most negotiations is to achieve certain success in interactions with an opponent or business partners. Someone achieves communication successes due to an intuitive understanding of negotiating techniques. However, many people need training in effective negotiation techniques.

There are frequent cases when the negotiation process ends in failure, as its participants engaged in a fierce confrontation between themselves. Verbal warfare led to an impasse when everyone defends his line, and the more one side presses, the more the other resists. And of course, such negotiations will not end constructively. Continue reading

Sanctions Business Ideas
Fast Food with Russian Food Perhaps some of you remember that in the Soviet Union there was also fast food. Only hot dogs and hamburgers were not sold there, but…

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Networking - what is it?
Wikipedia tells us that networking is “a social and professional activity that aims to quickly and efficiently solve complex life problems and business issues with the help of a circle…

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