Apple Essentials
Money is not the most important thing The financial success of the company has never been the main and main goal for Steve Jobs. In the first place, he always…

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How great brands came about
Victoria’s Secret Roy Raymond, being a loving husband, decided to pamper his wife with a gift - a new set of women's underwear. Going alone to the store, Roy was…

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Memory training exercises
Exercise 1. Return attention Sit comfortably and try to relax your muscles. Select an item. If it is small, you can take it in your hand. Start to examine it…

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pronounced

Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a specific product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

16 unusual facts about Coca-Cola
Coca-Cola can rightfully be called one of the most legendary in the world. After all, there is practically not a single person who would not know the taste of this…

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Business Rules by Sam Walton
Sam Walton Principles Principle # 1: Be Faithful. Being faithful to what you do is a must for anyone who wants to succeed. Whatever happens, believe in your business, in…

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