Unusual recruitment procedures
Gentle Giant (transportation) The head of the transport company Gentle Giant, Larry O’Tool, uses a special method for checking the endurance of new employees, and even participates in it. Newcomers…

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Starbucks Success Secrets (part 2)
"Named" glasses The idea to write on them the names of people who ordered a drink and pronounce them loudly throughout the room turned out to be simple and ingenious.…

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Starbucks Success Secrets (part 1)
The story of the legendary Starbucks began back in 1972. Friends Zev Zigl, Jerry Baldwin and Gordon Bowker decided to open a small business for three - a shop selling…

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priorities

How they work at British American Tobacco

Dislocation

There is one wonderful place in Moscow, which is called the “business park”. This is Krylatsky hills – an office project where many successful companies operate. British American Tobacco Russia is also based there. Employees of the company do not drive Mercedes of the latest brands (as it might seem, the company is still serious), but get to the office on ordinary minibuses from the Krylatskoye metro station. British American Tobacco Russia’s office neighbors are more than pleasant – the Russian representative offices of Microsoft, Johnson And Johnson and Sun InBev are also located in Krylatsky hills.

Here’s an aerial view of an office: Continue reading

How great brands came about
Victoria’s Secret Roy Raymond, being a loving husband, decided to pamper his wife with a gift - a new set of women's underwear. Going alone to the store, Roy was…

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How to organize a family business
Family business has both positive and negative sides. It is built on trust between family people who work together for a common cause, leaving the main profit within the family.…

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