Best and unusual office designs
Google California Office We will begin, perhaps, with a company whose creativity has long been legendary outside of our universe. This is Google. How liberal is the behavior of all…

Continue reading →

Business Rules by Sam Walton
Sam Walton Principles Principle # 1: Be Faithful. Being faithful to what you do is a must for anyone who wants to succeed. Whatever happens, believe in your business, in…

Continue reading →

Unusual recruitment procedures
Gentle Giant (transportation) The head of the transport company Gentle Giant, Larry O’Tool, uses a special method for checking the endurance of new employees, and even participates in it. Newcomers…

Continue reading →

printed

Original Magazine U-Turn Advertising

DHL Advertising (Post Company)
This ad focuses on how quickly and without problems you can get your package. The “trick” of advertising in a transparent sheet on which the package is depicted. Turning this sheet back and forth, the drawn parcel, as it were, passes into the hands of the recipient.

Original Magazine U-Turn Advertising
Smuckers Advertising (jam maker)
Here, advertisers used another popular trick – the use of famous characters in advertising. The characters of the jam advertising were the characters of the Sesame Street children’s educational program. Continue reading

What is crowdsourcing?
How crowdsourcing came about The term “crowdsourcing” was coined by Jeff Howe, who coined it in 2006. Then he, together with the publisher Mark Robinson, published an article in which…

...

How to find a job without experience
Not so bad It seems that people who have just left the walls of the university will have a long and difficult search for their first job. In fact, the…

...