10 fatal mistakes of entrepreneurs
The desire to rent a room at the lowest price Many start-up entrepreneurs think that for the prosperity of the business it is necessary to strive to reduce costs as…

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Common Name Brands
If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of…

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How to organize a family business
Family business has both positive and negative sides. It is built on trust between family people who work together for a common cause, leaving the main profit within the family.…

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practical

McDonald’s Marketing Tricks

Mcdonalds marketing
The first thing that catches your eye inside this institution is a constant, endless stream of visitors. People crowd at the checkout, scurrying with trays between the tables. And it seems that this movement of people is ongoing, akin to the perpetual motion machine. With the help of which thoughtful marketers of a well-known catering network were able to achieve such results? Continue reading

How to find a job without experience

Not so bad
It seems that people who have just left the walls of the university will have a long and difficult search for their first job. In fact, the chances of successful employment without work experience are much greater than it seems. The well-known portal Superjob.ru conducted a study, the results of which were the following data: 66% of medium-sized companies and 85% of large companies are ready to hire a specialist without experience. They are quite loyal to successful graduates, however, they go through a more thorough and lengthy selection process than people with serious work experience.

If you analyze the pages of the most popular HR portals and job search sites, it becomes clear: every year there are more and more vacancies marked “you can have no work experience.” Continue reading

Great advertising campaigns in world history
National Biscuit Co. - Uneeda cookies (1899) This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The…

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Custom Business Solutions
Robert Taylor and Liquid Soap In the 1970s, there was such an American entrepreneur who invented liquid soap and sold it with the help of his small business. However, the…

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