How they work at British American Tobacco
Dislocation There is one wonderful place in Moscow, which is called the "business park". This is Krylatsky hills - an office project where many successful companies operate. British American Tobacco…

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How they work at Google (Moscow)
Vacancy filling The company places information on free vacancies on its official website. If you liked the position, you can immediately apply for an interview on the website, and a…

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Common Name Brands
If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of…

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opportunity

What is crowdsourcing?

How crowdsourcing came about
The term “crowdsourcing” was coined by Jeff Howe, who coined it in 2006. Then he, together with the publisher Mark Robinson, published an article in which he described the principle of crowdsourcing and gave examples. In this article, crowdsourcing was compared to outsourcing to a greater extent, and emphasis was placed on their differences: outsourcing is based on the implementation of certain tasks by specialists for a monetary reward, and crowdsourcing involves the performance of work mainly by amateurs and without any kind of monetary payment (or purely symbolic).

Crowdsourcing was first used by I Stock Photo, which has become one of the most successful photo banks in history. Continue reading

What to do in a private house?
- Rental of premises. If your house is located in a beautiful place, near a lake or river, far from production pipes and close to roads, then you can offer…

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Business interactions. How to negotiate. 5 necessary steps
The goal of most negotiations is to achieve certain success in interactions with an opponent or business partners. Someone achieves communication successes due to an intuitive understanding of negotiating techniques.…

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