Company: IKEA. Where: Facebook
In 2009, IKEA launched a photo campaign, and did not even suspect how much it would become popular. On the director’s page at different times of the day for two weeks photos were posted showing a large number of goods from IKEA.
Pictures were taken directly in the stores themselves – warehouses, shop windows were photographed. The user who first marked himself on a particular product received it for free. Only twelve photos – and thousands of likes and reposts. Continue reading
The idea to write on them the names of people who ordered a drink and pronounce them loudly throughout the room turned out to be simple and ingenious. Such personalization, personal appeal to each of the visitors is very captivating and causes a special sympathy for the brand. This idea was the one that sets Starbucks apart from all the other coffee houses.
Barista must communicate openly and kindly with all visitors. This is almost officially recorded as his main job duty. If the barista is the coolest specialist, but by nature is not sociable, he will not be hired by Starbucks. Continue reading