How to start a business
 Of course, there is no clear and only true instruction on how to open your own business. Much depends on the type of business, on your financial capabilities, on your…

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Unusual recruitment procedures
Gentle Giant (transportation) The head of the transport company Gentle Giant, Larry O’Tool, uses a special method for checking the endurance of new employees, and even participates in it. Newcomers…

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Apple Essentials
Money is not the most important thing The financial success of the company has never been the main and main goal for Steve Jobs. In the first place, he always…

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headland

Original Magazine U-Turn Advertising

DHL Advertising (Post Company)
This ad focuses on how quickly and without problems you can get your package. The “trick” of advertising in a transparent sheet on which the package is depicted. Turning this sheet back and forth, the drawn parcel, as it were, passes into the hands of the recipient.

Original Magazine U-Turn Advertising
Smuckers Advertising (jam maker)
Here, advertisers used another popular trick – the use of famous characters in advertising. The characters of the jam advertising were the characters of the Sesame Street children’s educational program. Continue reading

How does Valve, a game developer, work?
Everyone does what he wants New employees at Valve Corporation in the first few weeks of work often cannot understand what is happening. They came to work for the company,…

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The most interesting shops in the world
Christian Peterson's Bicycle Shop in Berlin To attract attention, the store owner did not bother much, but simply attached a huge amount of real bicycles to the building’s facade. There…

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