How great brands came about
Victoria’s Secret Roy Raymond, being a loving husband, decided to pamper his wife with a gift - a new set of women's underwear. Going alone to the store, Roy was…

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What to do in a private house?
- Rental of premises. If your house is located in a beautiful place, near a lake or river, far from production pipes and close to roads, then you can offer…

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McDonald's Marketing Tricks
Mcdonalds marketing The first thing that catches your eye inside this institution is a constant, endless stream of visitors. People crowd at the checkout, scurrying with trays between the tables.…

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Unusual recruitment procedures

Gentle Giant (transportation)
The head of the transport company Gentle Giant, Larry O’Tool, uses a special method for checking the endurance of new employees, and even participates in it. Newcomers to the company, led by their boss, organize races in the stands of the Harvard Stadium. By his example, 59-year-old Larry O’Tool shows young employees that maintaining good physical condition only has a beneficial effect on mental performance.

For the Gentle Giant, such races have already become an ordinary procedure, through which all new employees must pass. Endurance testing is done by interns in the first two weeks of work, not later. Employees who have been working for a long time in the company are also not forbidden to participate in the marathon – about 25% of the regular staff regularly run in the stands with the rest. Continue reading

When it’s time to sell your business. 5 signs

Each businessman, starting his BUSINESS, invests in him not only a lot of money, but also part of his soul. Therefore, it is difficult to part with it, even if you can’t do without a sale. But you do not need to pull, but put the business up for sale on time. What signs indicate that the time has come to sell a finished business.

– 1 – You have lost your former enthusiasm in your own business.

Once you, having caught fire in your business, were in constant development of new approaches, in search of development paths and new customers. And now it’s hard for you to force yourself to do anything. Maybe it’s time to look for something else to do. Continue reading

How great brands came about
Victoria’s Secret Roy Raymond, being a loving husband, decided to pamper his wife with a gift - a new set of women's underwear. Going alone to the store, Roy was…

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Starbucks Success Secrets (part 1)
The story of the legendary Starbucks began back in 1972. Friends Zev Zigl, Jerry Baldwin and Gordon Bowker decided to open a small business for three - a shop selling…

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