The most interesting shops in the world
Christian Peterson's Bicycle Shop in Berlin To attract attention, the store owner did not bother much, but simply attached a huge amount of real bicycles to the building’s facade. There…

Continue reading →

The most sought-after professions in 2019
IT Specialist We include website developers, layout designers, programmers, and other specialists associated with the IT industry. At the beginning of 2019, there is a high demand, both for the…

Continue reading →

Custom Business Solutions
Robert Taylor and Liquid Soap In the 1970s, there was such an American entrepreneur who invented liquid soap and sold it with the help of his small business. However, the…

Continue reading →

decoration

Great advertising campaigns in world history

National Biscuit Co. – Uneeda cookies (1899)
This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The biscuit cookie maker National Biscuit Co., in collaboration with the NW Ayer And Son advertising agency, has created an ad that is still on the list of the best advertising campaigns in the world, although it is over a hundred years old.

To create a revolutionary advertising strategy, only the biscuit recipe was left unchanged. Everything else was radically new. The first thing that deserves special attention is the name of the cookie. Here, NW Ayer And Son advertisers cleverly used an interesting pun. Continue reading

Starbucks Success Secrets (part 2)

“Named” glasses
The idea to write on them the names of people who ordered a drink and pronounce them loudly throughout the room turned out to be simple and ingenious. Such personalization, personal appeal to each of the visitors is very captivating and causes a special sympathy for the brand. This idea was the one that sets Starbucks apart from all the other coffee houses.

Barista must communicate openly and kindly with all visitors. This is almost officially recorded as his main job duty. If the barista is the coolest specialist, but by nature is not sociable, he will not be hired by Starbucks. Continue reading

How they work at Google (Moscow)
Vacancy filling The company places information on free vacancies on its official website. If you liked the position, you can immediately apply for an interview on the website, and a…

...

Business interactions. How to negotiate. 5 necessary steps
The goal of most negotiations is to achieve certain success in interactions with an opponent or business partners. Someone achieves communication successes due to an intuitive understanding of negotiating techniques.…

...