Crowdfunding - what is it?
The most general explanation for this concept is given to us by Wikipedia: “Crowdfunding (public funding, from English crowdfunding, crowd -“ crowd ”, funding -“ funding ") is a collective…

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Internet business is what it is
Starting a business on the Internet today is available to anyone. To start, you only need to have a computer, access to the Internet and some knowledge. Internet business has…

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Networking - what is it?
Wikipedia tells us that networking is “a social and professional activity that aims to quickly and efficiently solve complex life problems and business issues with the help of a circle…

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Great advertising campaigns in world history

National Biscuit Co. – Uneeda cookies (1899)
This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The biscuit cookie maker National Biscuit Co., in collaboration with the NW Ayer And Son advertising agency, has created an ad that is still on the list of the best advertising campaigns in the world, although it is over a hundred years old.

To create a revolutionary advertising strategy, only the biscuit recipe was left unchanged. Everything else was radically new. The first thing that deserves special attention is the name of the cookie. Here, NW Ayer And Son advertisers cleverly used an interesting pun. Continue reading

Starbucks Success Secrets (part 2)

“Named” glasses
The idea to write on them the names of people who ordered a drink and pronounce them loudly throughout the room turned out to be simple and ingenious. Such personalization, personal appeal to each of the visitors is very captivating and causes a special sympathy for the brand. This idea was the one that sets Starbucks apart from all the other coffee houses.

Barista must communicate openly and kindly with all visitors. This is almost officially recorded as his main job duty. If the barista is the coolest specialist, but by nature is not sociable, he will not be hired by Starbucks. Continue reading

Great advertising campaigns in world history
National Biscuit Co. - Uneeda cookies (1899) This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The…

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Creative business ideas
Donation in exchange for goods This idea relates more specifically to the organization of a business than to its essence. We all know that when buying any product in the…

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