National Biscuit Co. – Uneeda cookies (1899)
This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The biscuit cookie maker National Biscuit Co., in collaboration with the NW Ayer And Son advertising agency, has created an ad that is still on the list of the best advertising campaigns in the world, although it is over a hundred years old.
To create a revolutionary advertising strategy, only the biscuit recipe was left unchanged. Everything else was radically new. The first thing that deserves special attention is the name of the cookie. Here, NW Ayer And Son advertisers cleverly used an interesting pun. Continue reading
The idea to write on them the names of people who ordered a drink and pronounce them loudly throughout the room turned out to be simple and ingenious. Such personalization, personal appeal to each of the visitors is very captivating and causes a special sympathy for the brand. This idea was the one that sets Starbucks apart from all the other coffee houses.
Barista must communicate openly and kindly with all visitors. This is almost officially recorded as his main job duty. If the barista is the coolest specialist, but by nature is not sociable, he will not be hired by Starbucks. Continue reading