Freelance: Pros and Cons
The modern labor market offers job seekers many work options and conditions on which to carry out their professional activities. Not so long ago, the word "freelance" appeared in our…

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How to find a job without experience
Not so bad It seems that people who have just left the walls of the university will have a long and difficult search for their first job. In fact, the…

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What to consider when starting a business, and what can you make good money from?
- Choosing your own business. For a business to bring not only finances, but also pleasure, you need to choose it correctly. It is necessary to recall all your hobbies…

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customers

Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a specific product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

Unusual recruitment procedures
Gentle Giant (transportation) The head of the transport company Gentle Giant, Larry O’Tool, uses a special method for checking the endurance of new employees, and even participates in it. Newcomers…

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Creative business ideas
Donation in exchange for goods This idea relates more specifically to the organization of a business than to its essence. We all know that when buying any product in the…

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