What business is better for a woman to work in? 7 successful directions for a business woman
In our article, we will talk about several business ideas that a woman can realize. It is enough to choose a close topic for yourself so that the work is…

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Business ideas for beginners. What a rural business provides good returns
According to many entrepreneurs who started their own business in the village from zero, there are main positive arguments in this matter, in the form of minimal investment in the…

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Great advertising campaigns in world history
National Biscuit Co. - Uneeda cookies (1899) This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The…

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customers

Common Name Brands

If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of the company with a certain group of products. Another aspect of such a transition from the brand name to the name of a specific product is that over time the brand will lose its copyright and any company producing one or another type of product will be able to use it.

Perhaps many people know that the word “Xerox” was originally the name of a company that produces photocopiers. Now we perceive it not as the name of the company, but as a designation for a group of products. But the Xerox company is not the only one who managed to turn the brand in the minds of people into a very specific product. Continue reading

How they work at Google (Moscow)
Vacancy filling The company places information on free vacancies on its official website. If you liked the position, you can immediately apply for an interview on the website, and a…

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6 ideas for a new business in a small town
To choose your niche for your future business, you should carefully read the proposed ideas. Perhaps you immediately reject everything, believing that your city is already crowded with such enterprises.…

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