Business interactions. How to negotiate. 5 necessary steps
The goal of most negotiations is to achieve certain success in interactions with an opponent or business partners. Someone achieves communication successes due to an intuitive understanding of negotiating techniques.…

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Starbucks Success Secrets (part 1)
The story of the legendary Starbucks began back in 1972. Friends Zev Zigl, Jerry Baldwin and Gordon Bowker decided to open a small business for three - a shop selling…

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Creative business ideas
Donation in exchange for goods This idea relates more specifically to the organization of a business than to its essence. We all know that when buying any product in the…

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biscuits

Great advertising campaigns in world history

National Biscuit Co. – Uneeda cookies (1899)
This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The biscuit cookie maker National Biscuit Co., in collaboration with the NW Ayer And Son advertising agency, has created an ad that is still on the list of the best advertising campaigns in the world, although it is over a hundred years old.

To create a revolutionary advertising strategy, only the biscuit recipe was left unchanged. Everything else was radically new. The first thing that deserves special attention is the name of the cookie. Here, NW Ayer And Son advertisers cleverly used an interesting pun. Continue reading

Freelance: Pros and Cons
The modern labor market offers job seekers many work options and conditions on which to carry out their professional activities. Not so long ago, the word "freelance" appeared in our…

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McDonald's Marketing Tricks
Mcdonalds marketing The first thing that catches your eye inside this institution is a constant, endless stream of visitors. People crowd at the checkout, scurrying with trays between the tables.…

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