Common Name Brands
If the brand name has become a household name, this phenomenon can have both positive sides and negative sides. On the one hand, consumers begin to correlate the name of…

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Starbucks Success Secrets (part 2)
"Named" glasses The idea to write on them the names of people who ordered a drink and pronounce them loudly throughout the room turned out to be simple and ingenious.…

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Starbucks Success Secrets (part 1)
The story of the legendary Starbucks began back in 1972. Friends Zev Zigl, Jerry Baldwin and Gordon Bowker decided to open a small business for three - a shop selling…

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Unusual recruitment procedures

Gentle Giant (transportation)
The head of the transport company Gentle Giant, Larry O’Tool, uses a special method for checking the endurance of new employees, and even participates in it. Newcomers to the company, led by their boss, organize races in the stands of the Harvard Stadium. By his example, 59-year-old Larry O’Tool shows young employees that maintaining good physical condition only has a beneficial effect on mental performance.

For the Gentle Giant, such races have already become an ordinary procedure, through which all new employees must pass. Endurance testing is done by interns in the first two weeks of work, not later. Employees who have been working for a long time in the company are also not forbidden to participate in the marathon – about 25% of the regular staff regularly run in the stands with the rest. Continue reading

Interesting facts about Coca-Cola
Production expansion during World War II During World War II, the Coca-Cola Company began to try to expand the sales area of ​​its products. The management of the company held…

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What business is better for a woman to work in? 7 successful directions for a business woman
In our article, we will talk about several business ideas that a woman can realize. It is enough to choose a close topic for yourself so that the work is…

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