Examples of promotion in social networks from famous brands
Company: IKEA. Where: Facebook In 2009, IKEA launched a photo campaign, and did not even suspect how much it would become popular. On the director’s page at different times of…

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How great brands came about
Victoria’s Secret Roy Raymond, being a loving husband, decided to pamper his wife with a gift - a new set of women's underwear. Going alone to the store, Roy was…

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Great advertising campaigns in world history
National Biscuit Co. - Uneeda cookies (1899) This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The…

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auxiliary

What is crowdsourcing?

How crowdsourcing came about
The term “crowdsourcing” was coined by Jeff Howe, who coined it in 2006. Then he, together with the publisher Mark Robinson, published an article in which he described the principle of crowdsourcing and gave examples. In this article, crowdsourcing was compared to outsourcing to a greater extent, and emphasis was placed on their differences: outsourcing is based on the implementation of certain tasks by specialists for a monetary reward, and crowdsourcing involves the performance of work mainly by amateurs and without any kind of monetary payment (or purely symbolic).

Crowdsourcing was first used by I Stock Photo, which has become one of the most successful photo banks in history. Continue reading

How do charitable foundations earn
We all often see various advertisements of organizations involved in helping people with disabilities, orphans and animals. On the streets, promoters handed out leaflets calling for help to tidy up…

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Starbucks Success Secrets (part 1)
The story of the legendary Starbucks began back in 1972. Friends Zev Zigl, Jerry Baldwin and Gordon Bowker decided to open a small business for three - a shop selling…

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