Starbucks Success Secrets (part 1)
The story of the legendary Starbucks began back in 1972. Friends Zev Zigl, Jerry Baldwin and Gordon Bowker decided to open a small business for three - a shop selling…

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Best and unusual office designs
Google California Office We will begin, perhaps, with a company whose creativity has long been legendary outside of our universe. This is Google. How liberal is the behavior of all…

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Creative business ideas
Donation in exchange for goods This idea relates more specifically to the organization of a business than to its essence. We all know that when buying any product in the…

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McDonald’s Marketing Tricks

Mcdonalds marketing
The first thing that catches your eye inside this institution is a constant, endless stream of visitors. People crowd at the checkout, scurrying with trays between the tables. And it seems that this movement of people is ongoing, akin to the perpetual motion machine. With the help of which thoughtful marketers of a well-known catering network were able to achieve such results? Continue reading

How to open your online store
The decision to do Internet business comes to people for various reasons. Fatigue from your work or its loss, desire to work for yourself, etc. Women most often begin to…

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How great brands came about
Victoria’s Secret Roy Raymond, being a loving husband, decided to pamper his wife with a gift - a new set of women's underwear. Going alone to the store, Roy was…

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