Crowdfunding - what is it?
The most general explanation for this concept is given to us by Wikipedia: “Crowdfunding (public funding, from English crowdfunding, crowd -“ crowd ”, funding -“ funding ") is a collective…

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How they work at British American Tobacco
Dislocation There is one wonderful place in Moscow, which is called the "business park". This is Krylatsky hills - an office project where many successful companies operate. British American Tobacco…

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10 fatal mistakes of entrepreneurs
The desire to rent a room at the lowest price Many start-up entrepreneurs think that for the prosperity of the business it is necessary to strive to reduce costs as…

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accidentally

Original Magazine U-Turn Advertising

DHL Advertising (Post Company)
This ad focuses on how quickly and without problems you can get your package. The “trick” of advertising in a transparent sheet on which the package is depicted. Turning this sheet back and forth, the drawn parcel, as it were, passes into the hands of the recipient.

Original Magazine U-Turn Advertising
Smuckers Advertising (jam maker)
Here, advertisers used another popular trick – the use of famous characters in advertising. The characters of the jam advertising were the characters of the Sesame Street children’s educational program. Continue reading

How to choose a niche for personal business. Specialist advice
Many dream of having their own enterprise or shop. Such thoughts fill the head when tired, you barely crawl from work, remembering with unkind words the bosses who can only…

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When it's time to sell your business. 5 signs
Each businessman, starting his BUSINESS, invests in him not only a lot of money, but also part of his soul. Therefore, it is difficult to part with it, even if…

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