Best and unusual

Original Magazine U-Turn Advertising
DHL Advertising (Post Company) This ad focuses on how quickly and without problems you can get your package. The "trick" of advertising in a transparent sheet on which the package…

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Great advertising campaigns in world history
National Biscuit Co. - Uneeda cookies (1899) This advertising campaign is considered a real revolution in the food industry, as consumers got what no manufacturer could give them before. The…

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Sanctions Business Ideas
Fast Food with Russian Food Perhaps some of you remember that in the Soviet Union there was also fast food. Only hot dogs and hamburgers were not sold there, but…

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Apple Essentials

Money is not the most important thing
The financial success of the company has never been the main and main goal for Steve Jobs. In the first place, he always made new innovative developments and the future of the company. This idea is supported by the chief designer of Apple Jonathan Ive: “No matter how frivolous it may look, but earning income is not our main goal. We are quite satisfied with our profit. What we always strive for is the creation of a perfect product. And when people evaluate it and use it, then we get our income. ”

Apple Cons
Steve Jobs began using Apple’s strategy of opposing other companies at the dawn of activity. “Apple against PC”, “Apple against Microsoft”, “Apple against everyone” … Continue reading

Unusual recruitment procedures

Gentle Giant (transportation)
The head of the transport company Gentle Giant, Larry O’Tool, uses a special method for checking the endurance of new employees, and even participates in it. Newcomers to the company, led by their boss, organize races in the stands of the Harvard Stadium. By his example, 59-year-old Larry O’Tool shows young employees that maintaining good physical condition only has a beneficial effect on mental performance.

For the Gentle Giant, such races have already become an ordinary procedure, through which all new employees must pass. Endurance testing is done by interns in the first two weeks of work, not later. Employees who have been working for a long time in the company are also not forbidden to participate in the marathon – about 25% of the regular staff regularly run in the stands with the rest. Continue reading

Best and unusual office designs

Google California Office
We will begin, perhaps, with a company whose creativity has long been legendary outside of our universe. This is Google. How liberal is the behavior of all personnel in this company (there are practically no restrictions and prohibitions), the design of offices can be called just as unusual.

Google’s California headquarters is a truly separate world with a special atmosphere. Separate buildings in which googlers work stretched for several blocks. It has everything – cafes, pools, showers, massage rooms, as well as rooms for relaxation and games.

On the street in the courtyard of the office in special pots growing onions, beets, strawberries and other plants. Why – remains a mystery, apparently, this is another way for Google to stand out from the rest. Continue reading

The most unusual and interesting money in the world

The largest coin
American sculptor Stanley Witten created a coin that set a record at the same time for several characteristics: in size, weight and face value. Such a coin was issued by the Canadian National Bank and has a face value of one million US dollars. On one side of this real work of art there is a Canadian symbol – a maple tree leaf, and on the back – an image of Canadian Queen Elizabeth II. This coin weighs a centner and consists almost entirely of pure gold. In total, there are 15 such coins and all of them are in personal collections.
At the moment, the most expensive coin in the world is a coin issued in the 30s of the 20th century. Its face value is only $ 20, however, it left the New York auction for seven million dollars in 2008. The lucky holder of a unique coin wished to remain anonymous. Continue reading

How to start a business

 Of course, there is no clear and only true instruction on how to open your own business. Much depends on the type of business, on your financial capabilities, on your goals. But we can offer you the most generalized scheme for starting a business and it consists of the following steps:

Choosing a business idea
The modern world is full of many opportunities and ideas that can be realized. To choose “your own” from them is not an easy task, and many fall into a state of stupor when they begin to think about it. All you need to do is gather your thoughts and identify two main things: what you like to do and what you know how to do. A business idea that perfectly fits both the first option and the second is what you need. Continue reading

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Custom Business Solutions
Robert Taylor and Liquid Soap In the 1970s, there was such an American entrepreneur who invented liquid soap and sold it with the help of his small business. However, the…

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What ideas will help a woman in setting up her business
Many women have long dreamed of getting rid of boring work and a negligent boss, starting their own business. But some are afraid of the possible scale or some invented…

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